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Advertiser Blog

CompleteMarkets expert insights on how to acquire new agents and brokers.

Let’s go fishing…

Author ErinCarlson , 11/1/2016
We have some exciting news to share with you and your team. 

In 2017, we will be using a unique and proprietary big data (based on our own data) targeted approach to get your message to the right agents – an industry first

Over 43% of Our Search Traffic is from Agents & Brokers!

Author SherriCarroll , 7/14/2016

Did you know...

Over 43% of search engine traffic to CompleteMarkets.com is from insurance professionals… Agents & brokers looking for your markets!

Hundreds of our advertisers' storefronts are in the Top 5 Rankings on the major search engines. Some of our top ranked store fronts by keyword are mentioned here. Click the keywords and see where they take you! 

*Note - results may vary based on your location (data center location and index that the results are displayed from).*  
At CompleteMarkets we employ a proprietary, patent pending, and highly effective onsite SEO algorithm that drives search traffic to your CompleteMarkets Microsite (storefronts & company profile). This approach has proven to be very effective in delivering high quality leads to our clients.   

Anthony Vellutato, Gateway Specialty Insurance - “If you want real marketing that works and effective implementation – where you know you will get the results – use CompleteMarkets. When a lot is riding on a program you have to be sure that the outcomes will be positive and I can't thank CompleteMarkets enough for assisting us in getting the business that we have been receiving."  (Read Anthony’s full testimonial here.)  

Sherri Carroll, Business Development Executive – CompleteMarkets

https://completemarkets.com/SherriCarroll/

Ph: (909) 547-6212 x5331 | Fax: (909) 547-6216 | Email:  SCarroll@CompleteMarkets.com


Ever wonder what our clients are saying about us? Visit our new Advertiser Case Studies page and find out!

Author SherriCarroll , 6/20/2016
At CompleteMarkets our success is measured by the success of our client. That's why we take pride in our hard work and make every clients individual needs our priority.  

But don't just take our word for it....  

We invite you to have a look at what our clients are saying about CompleteMarkets on our new Advertiser Case Studies page! 

If you would like to learn more about how we can drive desirable results with a marketing campaign designed to fit your needs please contact us

Why is it So Difficult to Measure Marketing ROI?

Author SherriCarroll , 6/6/2016
ROI is simple right? Measure your costs (investment), measure your revenue (Return). ROI = Return/Investment.

 The problem many of our clients were facing, before partnering with CompleteMarkets, was measuring Marketing ROI since it is not an exact science. In  practice, marketing is a dynamic activity which requires constant fine-tuning, trying new approaches and doubling down when something appears to be working.  

We understand that marketing is a crucial step in generating Sales. Without Sales, your company will fail. Without Marketing, your Sales will fail.  

If you cannot measure your Marketing ROI accurately and comprehensively then how do you know which marketing efforts are prosperous or, which ones are failing and losing your company valuable time, dollars and sales?

 Many marketers and agency owners do not have a good handle on costs therefore they cannot have a good read on their Marketing ROI. They either do not have enough time to keep track of all this, or the agency is too departmentalized (big) to consolidate these costs.

 Most agencies will attempt to measure at the end of the year, and use a simple yardstick – net profit. 

 “Did we grow?”; Did we make money?”; “How do you feel this initiative did?”.  In the end all their measurements of ROI turn out to be just an educated guess.  

 At CompleteMarkets we take the guess work out of measuring ROI making your marketing campaigns easier, more comprehensible and ultimately more successful for your company! 

 We measure every submission (estimated premium), every lead and all activity by campaign. You can assign a ‘value’ to each activity we report to you and end up with a pretty good estimate on the value you are getting for your marketing efforts.  

 This is why large companies with dedicated marketing teams and small agencies without an in-house marketing team love us!

 Take a look at what some of our clients are saying about their ROI after partnering with us on our case studies page. 

You will find advertisers, small and large, single product and multiple, single state and nationwide, accepting one-off business or only large premium books of business.  

We adapt our approach to your needs and goals.

 Why not get in touch? Let’s discuss how we can help your agency get more than just an educated guess on its Marketing ROI.  

Regards, 

Sherri Carroll, Business Development Executive  

909-219-9547

scarroll@imms.com

Agents want access to your markets!

Author SherriCarroll , 5/4/2016
When we ran the numbers for our Top Markets from 2015, we were thrilled to see that over $5.7 billion in premium had been sourced through CompleteMarkets

But, we can take that one step further and look up premium estimates that we can source based on your specific markets. 

Email me 3 markets that you are interested in growing or would like to expose to our members and I will get you premium estimates for those markets and classes. 

You can also contact me directly by phone or fill out our advertiser contact form here for more information. I look forward to learning more about you and your business. 

Thank you!

Sherri Carroll, Business Development Executive 
Ph: (909) 219-9547 | Fax: (909) 547-6216 | Email: scarroll@imms.com 
CompleteMarkets.com 


CompleteMarkets 2016 Q1 Recap

Author SherriCarroll , 4/14/2016
Hello Everyone! 

We hope that the first few months of this year have been as busy and productive for you, and your agency, as they have been for us.

Here is a recap of the last few months from our team at CompleteMarkets.

In December we released a list of technology enhancements to our platform. They include –

  • Optimized, Enhanced and Consolidated Campaign Reporting
  • Submission Categorization & Notifications – that include full ACORD forms.
  • Direct Reply to Agent Submissions/Leads - automatically tracked in your submission dashboard. 

In January we released our annual top market categories, adding up to an estimated $5.7B of premium that originated on our platform. Here is a list of our top markets in 2015.

In February we put together a comprehensive analysis of our competitive landscape and showcased why and how we are leading the field in insurance product distribution.

In March, based on requests from some of our advertisers and partners, we released a research paper on ‘Email Marketing in the insurance industry’. 

Thank you for all the wonderful feedback and response we got in Q1!

We look forward to a productive and successful Q2, and wish you and your team the very best. If you think we can help you with retail distribution, please get in touch.

Sincerely, 
Sherri  Carroll,  Business Development Executive 
909-219-9547 
scarroll@imms.com

Email Marketing: It is more complicated than you think.

Author SherriCarroll , 3/8/2016
In a whitepaper/study ("The Secret to Email Delivery," July 2008), published by Forester Research, around 90%-95% of all email sent is considered spam.

This makes the job very challenging for ISPs and spam filter providers. It also makes the job very difficult for email marketers. Interestingly, the volume of spam increases during holiday periods, and this reduces open rates across the board - regardless of sender, content, reputation or positive engagement of the recipient.

ISP's are paying attention to how often a sender sends email as well. If you send too often, you will see poor results. Send infrequently and the same happens, you get dinged. So, there is a balance between maintaining a clean list, send patterns, the value of the content and how you handle negative engagement and abuse reports.

Going a full circle, in the old days - marketers didn't have to worry as much about server reputation, list management and a whole bunch of other constantly changing environment variables. They could, with relative ease manage things in house. But, then complaints could destroy your in house networks reputation and pretty soon, your day-to-day operations emails would not get delivered to customers. So, in house is not much of an option any more.

In-source/outsource

When things got more complicated, there was a need for do-it-your-self (but mostly outsourced, the in-source/out-source option) services like Constant Contact. You in-source your list management, but outsource the actual sending campaign. Soon these service providers were forced to bar you from sending if they got any complaints through their ISPs. So, regardless of whether your list is clients, subscribers, partners - if complaints came through you were stuck. 

So, that, coupled with 'spam traps', 'honeypots' and other anti-spam techniques completely rules out purchasing a list. Purchasing a list is just not a good idea all around.

Outsource to the right provider!

That leaves only one real option, outsource to a reputable company that has a track record of innovation, inbox delivery and is industry focused. 

A reputable provider:
  • Sources and maintains the subscriber list.
  • Has ISP grade infrastructure.
  • Has world class service and support capabilities.
  • Handles all the IT related management that comes along with email marketing. 
You can read our full article on email marketing here. If you would like more information on how CompleteMarkets can help you with your digital distribution click here to schedule a demo or feel free to contact me directly. I would be happy to answer any questions you might have. 


Sherri Carroll, Business Development Executive
Ph: (909) 547-6212 x5331 | Fax: (909) 547-6216 | Email: scarroll@imms.com  
CompleteMarkets.com  
®3 - ®evenues, ®etention & ®eferrals




Comparatively Speaking: CompleteMarkets is in a "Category of One."

Author SherriCarroll , 2/8/2016
Wholesalers and carriers often ask me a simple question: “How is CompleteMarkets different than any other lead provider?”

My answer, “Quite frankly, a lot!” 

We are not just a lead provider, we are a marketing partner! 

I then go on to explain our similarities and our differences – which you can review here.

Clearly, we are in a ‘category of one.' No one else quite offers the multi-level expertise we bring to the table. But, I do think it is about more than just features, tools and expertise.

Our team brings an approach to the relationship that sets us apart – we treat our clients as partners. We quickly get vested in trying to understand their problems and finding effective solutions to their marketing, distribution and branding challenges.

We then measure how we are doing every day and compare notes with our clients regularly. Then, as a team, we figure out how to do better and whether to pivot or persevere.

So, it isn’t just the fact that we provide more services than our competition but it is a good start. You can take a look at how we stack up against our competition here.

For more information on our program please contact me to request a demo. 


Sherri Carroll, Business Development Executive https://completemarkets.com/SherriCarroll/
Ph: (909) 547-6212 x5331 | Fax: (909) 547-6216 | Email: scarroll@imms.com CompleteMarkets.com  

®3 - ®evenues, ®etention & ®eferrals

$5.7B in estimated premium flowing through CompleteMarkets platform in 2015!

Author SherriCarroll , 1/25/2016
Happy New Year!

2015 was a busy and productive year for us. In 2015, we saw an estimated $5.7B originate or move through our CompleteMarkets platform, a significant increase from the year before – underlining the fact that digital product distribution is picking up momentum.

We accomplished quite a bit, as it relates to innovation and helping our clients with product distribution: 
  • Updated our email campaign technology to deliver more email to the inbox.
  • Upgraded our reporting – simplified, concise and powerful.
  • We now clearly categorize the different types of leads and submissions we send you. This helps you with routing the submissions to underwriting departments. This also helps underwriters prioritize their responses based on premium size and urgency.
  • We are now paying special attention to submissions with an estimated premium of over $10k. We call the agent and connect them to your marketing team or, in many cases to the underwriting team. The positive response to this approach, on both sides has been very encouraging. 
  • In 2016, we are moving towards sending email campaigns only to those agents and brokers that actually write that line of business – think targeted email marketing.
The net result of these and other innovations – thousands more happy agents and brokers; more premium flowing through our platform and more data for us to analyze with the goal to provide more value to our valuable clients – insurance wholesalers and marketers needing to connect with the retail insurance agent.  

Please contact me or click here for more information on our program and how we can help drive premium towards your markets. 

Sincerely, 

Sherri Carroll, Business Development Executive
https://completemarkets.com/SherriCarroll/
Ph: (909) 547-6212 x5331 | Fax: (909) 547-6216 | Email: scarroll@imms.com  


Why Your Peers Swear By CompleteMarkets

Author JeffreyVann , 11/18/2014


Why Your Peers Swear By CompleteMarkets

  • Measurable Results -
  • Proven Track Record –
  • Integrity – We honor our spoken word
  • Relationship – We are a marketing partner in every sense of the word
  • Innovation – We take pride in always being ahead of the innovation cycle

I Want To Learn More