keyboard_backspaceBack to main blog page

Advertiser Blog

CompleteMarkets expert insights on how to acquire new agents and brokers.

Search Results

Posts tagged with contact - contact

Email Marketing: It is more complicated than you think.

Author SherriCarroll , 3/8/2016
In a whitepaper/study ("The Secret to Email Delivery," July 2008), published by Forester Research, around 90%-95% of all email sent is considered spam.

This makes the job very challenging for ISPs and spam filter providers. It also makes the job very difficult for email marketers. Interestingly, the volume of spam increases during holiday periods, and this reduces open rates across the board - regardless of sender, content, reputation or positive engagement of the recipient.

ISP's are paying attention to how often a sender sends email as well. If you send too often, you will see poor results. Send infrequently and the same happens, you get dinged. So, there is a balance between maintaining a clean list, send patterns, the value of the content and how you handle negative engagement and abuse reports.

Going a full circle, in the old days - marketers didn't have to worry as much about server reputation, list management and a whole bunch of other constantly changing environment variables. They could, with relative ease manage things in house. But, then complaints could destroy your in house networks reputation and pretty soon, your day-to-day operations emails would not get delivered to customers. So, in house is not much of an option any more.

In-source/outsource

When things got more complicated, there was a need for do-it-your-self (but mostly outsourced, the in-source/out-source option) services like Constant Contact. You in-source your list management, but outsource the actual sending campaign. Soon these service providers were forced to bar you from sending if they got any complaints through their ISPs. So, regardless of whether your list is clients, subscribers, partners - if complaints came through you were stuck. 

So, that, coupled with 'spam traps', 'honeypots' and other anti-spam techniques completely rules out purchasing a list. Purchasing a list is just not a good idea all around.

Outsource to the right provider!

That leaves only one real option, outsource to a reputable company that has a track record of innovation, inbox delivery and is industry focused. 

A reputable provider:
  • Sources and maintains the subscriber list.
  • Has ISP grade infrastructure.
  • Has world class service and support capabilities.
  • Handles all the IT related management that comes along with email marketing. 
You can read our full article on email marketing here. If you would like more information on how CompleteMarkets can help you with your digital distribution click here to schedule a demo or feel free to contact me directly. I would be happy to answer any questions you might have. 


Sherri Carroll, Business Development Executive
Ph: (909) 547-6212 x5331 | Fax: (909) 547-6216 | Email: scarroll@imms.com  
CompleteMarkets.com  
®3 - ®evenues, ®etention & ®eferrals




Comparatively Speaking: CompleteMarkets is in a "Category of One."

Author SherriCarroll , 2/8/2016
Wholesalers and carriers often ask me a simple question: “How is CompleteMarkets different than any other lead provider?”

My answer, “Quite frankly, a lot!” 

We are not just a lead provider, we are a marketing partner! 

I then go on to explain our similarities and our differences – which you can review here.

Clearly, we are in a ‘category of one.' No one else quite offers the multi-level expertise we bring to the table. But, I do think it is about more than just features, tools and expertise.

Our team brings an approach to the relationship that sets us apart – we treat our clients as partners. We quickly get vested in trying to understand their problems and finding effective solutions to their marketing, distribution and branding challenges.

We then measure how we are doing every day and compare notes with our clients regularly. Then, as a team, we figure out how to do better and whether to pivot or persevere.

So, it isn’t just the fact that we provide more services than our competition but it is a good start. You can take a look at how we stack up against our competition here.

For more information on our program please contact me to request a demo. 


Sherri Carroll, Business Development Executive https://completemarkets.com/SherriCarroll/
Ph: (909) 547-6212 x5331 | Fax: (909) 547-6216 | Email: scarroll@imms.com CompleteMarkets.com  

®3 - ®evenues, ®etention & ®eferrals

$5.7B in estimated premium flowing through CompleteMarkets platform in 2015!

Author SherriCarroll , 1/25/2016
Happy New Year!

2015 was a busy and productive year for us. In 2015, we saw an estimated $5.7B originate or move through our CompleteMarkets platform, a significant increase from the year before – underlining the fact that digital product distribution is picking up momentum.

We accomplished quite a bit, as it relates to innovation and helping our clients with product distribution: 
  • Updated our email campaign technology to deliver more email to the inbox.
  • Upgraded our reporting – simplified, concise and powerful.
  • We now clearly categorize the different types of leads and submissions we send you. This helps you with routing the submissions to underwriting departments. This also helps underwriters prioritize their responses based on premium size and urgency.
  • We are now paying special attention to submissions with an estimated premium of over $10k. We call the agent and connect them to your marketing team or, in many cases to the underwriting team. The positive response to this approach, on both sides has been very encouraging. 
  • In 2016, we are moving towards sending email campaigns only to those agents and brokers that actually write that line of business – think targeted email marketing.
The net result of these and other innovations – thousands more happy agents and brokers; more premium flowing through our platform and more data for us to analyze with the goal to provide more value to our valuable clients – insurance wholesalers and marketers needing to connect with the retail insurance agent.  

Please contact me or click here for more information on our program and how we can help drive premium towards your markets. 

Sincerely, 

Sherri Carroll, Business Development Executive
https://completemarkets.com/SherriCarroll/
Ph: (909) 547-6212 x5331 | Fax: (909) 547-6216 | Email: scarroll@imms.com  


Call Tracking is Coming! Reserve your Place!

Author JeffreyVann , 1/22/2014

Limited applications being accepted. After April 1st we will not be accept new applications until after the 1st phase has been completed.

Contact us at Here  or email me directly at Jeff@imms.com for further details.

Maximizing ROI with CompleteMarkets In 2014

Author JeffreyVann , 1/15/2014

Feel free to contact me HERE
Or email me Jeff@Imms.com
Or call 909 547 6212 x5945