keyboard_backspaceBack to main blog page

Advertiser Blog

CompleteMarkets expert insights on how to acquire new agents and brokers.

Search Results

Posts tagged with time - time

Why is it So Difficult to Measure Marketing ROI?

Author SherriCarroll , 6/6/2016
ROI is simple right? Measure your costs (investment), measure your revenue (Return). ROI = Return/Investment.

 The problem many of our clients were facing, before partnering with CompleteMarkets, was measuring Marketing ROI since it is not an exact science. In  practice, marketing is a dynamic activity which requires constant fine-tuning, trying new approaches and doubling down when something appears to be working.  

We understand that marketing is a crucial step in generating Sales. Without Sales, your company will fail. Without Marketing, your Sales will fail.  

If you cannot measure your Marketing ROI accurately and comprehensively then how do you know which marketing efforts are prosperous or, which ones are failing and losing your company valuable time, dollars and sales?

 Many marketers and agency owners do not have a good handle on costs therefore they cannot have a good read on their Marketing ROI. They either do not have enough time to keep track of all this, or the agency is too departmentalized (big) to consolidate these costs.

 Most agencies will attempt to measure at the end of the year, and use a simple yardstick – net profit. 

 “Did we grow?”; Did we make money?”; “How do you feel this initiative did?”.  In the end all their measurements of ROI turn out to be just an educated guess.  

 At CompleteMarkets we take the guess work out of measuring ROI making your marketing campaigns easier, more comprehensible and ultimately more successful for your company! 

 We measure every submission (estimated premium), every lead and all activity by campaign. You can assign a ‘value’ to each activity we report to you and end up with a pretty good estimate on the value you are getting for your marketing efforts.  

 This is why large companies with dedicated marketing teams and small agencies without an in-house marketing team love us!

 Take a look at what some of our clients are saying about their ROI after partnering with us on our case studies page. 

You will find advertisers, small and large, single product and multiple, single state and nationwide, accepting one-off business or only large premium books of business.  

We adapt our approach to your needs and goals.

 Why not get in touch? Let’s discuss how we can help your agency get more than just an educated guess on its Marketing ROI.  

Regards, 

Sherri Carroll, Business Development Executive  

909-219-9547

scarroll@imms.com

Do you suffer from Innovation Dilemma?

Author JeffreyVann , 11/4/2014

  • If you know that you need to innovate around the ways you grow your business
  • And you have the people in your organization that can execute
  • But are struggling with not enough time in the day
  • This is where we come in – Look at us as your outsourced innovation department
  • We have the clarity
  • We have the track record
  • We have the resources
  • We have the time
  • Click on the link if you want to learn how we can help you overcome this dilemma
  • I Want To Learn More

[Video]Who Else Wants To Write More Premium And Get Submissions Today?!

Author JeffreyVann , 12/11/2013

Do you write HO, Work Comp or Rental Car Agency?

I am going to give you a bit of a hidden gem here, there are agents looking for markets and risks to place all the time at CompleteMarkets (Agents Looking to Place risks are here!)

It's an easy and free way to get extra leads. Not just for the agent/ agency that submitted the request but all the other agents that view the thread with similar risks they are looking to place.

Empire Underwriters
Great American Ins Co
Siegel Agency
Appalachian Underwriters

These wholesalers are taking advantage of these market requests for free, why aren’t you?

If you're not in the game, you’re not gonna score.

Log-in or Sign up today!


Agents Looking to Place risks are here!

    • 1
    • 2