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Will Buying Commercial Insurance Direct Impact Independent Insurance Agencies?

Author PhillipFloresCM , 12/10/2014

I recently received a piece of direct mail from my personal insurance provider, which is a major carrier, trying to solicit my business insurance. After some digging I found that most carriers are now targeting consumers to buy commercial insurance direct and online—eliminating the independent insurance agents all together. Some of the big carriers offer quotes on their website while others refer you to one of their agents or a call center.

I got curious, how many business owners would actually consider purchasing their commercial insurance coverage direct and why?

After some research I found a study done by Deloitte in July 2013.

Of 751 respondents:
  • 51% said they are very likely or somewhat likely going to purchase business insurance online directly from the insurer.
  • 49% of respondents said they were not likely going to buy online or direct from the carrier.
  • Of the 51% that would purchase direct and online, ¼ of the individuals would expect a discount of 10% or less and 1/3 of the individuals would expect a discount between 11% and 15%.
  • The most popular line of service to be purchased online, of the respondents, is 67% general liability.

With the sudden interest in purchasing commercial insurance direct and online what are your thoughts for the industry? Will it affect independent insurance agents? Will consumers purchase online?

Below is the letter I received in the mail.


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Author ErinCarlson , 7/16/2013
If you haven't noticed already we have done a major face lift to provide you more than ever before. We are already the leader on market searching but now we have much much more to offer.

News and Content You Can Use…

Author DaveGrummer , 5/23/2013
Where would a doctor go to interact with his peers and/or learn about the latest medical techniques?  Should he attend a medical conference or seminar?  Read trade journals or other published material?  Or should he just hang out at the local “watering hole” or golf course?