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Online Publishing – “To Read or Not To Read, That is the Question.”

Author JasonJohnson , 8/6/2013
These days anyone with internet access can be a content publisher.  As a busy Insurance agent, the amount of time you spend searching for “reliable” content may vary from 15 minutes a day to several hours.  Most of us generally have our favorites within a click of the mouse or subscribe to blogs, forums, or groups within our preferred internet networks.

But what qualifies as original content?  In the insurance world, reputation and credibility matter.  Many websites employ subject content specialists. A content specialist is and individual who develops content for the web in a variety of ways, generally involving writing and editing, as well as certain amount of web design in some cases.  The specific requirements to become a content specialist will vary based on the type of website for which an individual is creating content, and whether or not a great deal of specialized knowledge is required.

As one of the insurance industry’s leading providers of related content on the internet, CompleteMarkets provides something for everyone.  CompleteMarkets has over 290 contributing authors so whether you are a CSR or senior management the information will be beneficial to your success.

A few of our subject content specialists include:

Ms. Thomas is the founder and President of 21st Century Management Consulting. She specializes in the insurance industry.  Ms. Thomas has been a columnist for Rough Notes and The National Underwriter. She has authored many additional articles for numerous industry publications and published her first book on retention: Irresistible Business: Dazzling and Delighting Customers For Life! She has worked in the insurance industry for over 22 years with over 450 insurance companies and agencies.  Ms. Thomas is a nationally acclaimed, powerful, engaging and dynamic speaker on Client Retention issues. She is also an experienced, knowledgeable and pragmatic consultant with a proven track record of working with companies and agencies on their sales and Client Retention rates.

Jack Nordhaus has been with INSOMIS since 1977. He works with a "dream team" of more than 60 consultants to update the content of the IMMS.com library, and is responsible for providing informational resources and creative input to the IMMS team and CompleteMarkets users through his "News of the Day"   Dr. Nordhaus writes the monthly IMMS Online Newsletters and the Online Newsletter E-Mail Alert.  Jack holds a doctorate in History from Columbia University. 

Don Phin is an attorney, sought after speaker and long time contributor to IMMS/Complete Markets. He is the editor of the Your Employee Matters newsletter and President of HR That Works, a program used by more than 70 agencies nationwide to deliver HR services to prospects and clients.
 


Time is the only true asset that sales professionals actually own.  How you spend your time is just as important as how you spend your money.   

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