Competitive Comparison

Our clients are our partners. It is a team effort to identify problems and find creative solutions. We care about maximizing ROI for our partners and use a multi-line approach to marketing and distribution for our clients.

Our marketing solutions are not a simple cause-and-effect approach; instead we cause a sophisticated chain reaction of events that drive success for our partners.

  Service CM PB FP MnM TgM ALM FSO PWeb
Email
Marketing
Distribution (P&C) Property & Casualty full contact records, by state, license. 300k 40k 100k 15k   60k    
Distribution (L&H) Life (Fixed & Variable) and Financial Services (by Series license), full contact records. 500k         100k 100k 100k
Targeted Distribution (by LOB) Ability to send recipients that have a track record of writing specific lines of coverage and target classes. Y              
Niche/Target Class Marketing If you have a niche market or hard to reach target classes, we will leverage our technology to market to those specific target classes - plumbers, dry cleaners, etc. Y              
Search Marketing Storefronts (Search Optimized) Showcase each product/service of yours with a dedicated storefront with tracking information. Storefronts assist your rotation through site ads and to increase your ranking on search engines, and onsite searches. Y Limited   Limited Limited      
Social Professional Networking Professional networking, community building, a professional social network for the insurance industry. Y             Limited
Forums/Discussions Discuss topics with peers, carriers, wholesalers. Y     Y       Y
Blogs Create, customize and manage your own blog (and connect to popular social networks) Y             Y
Drip
Marketing
News Updates Update your follower network on anything newsworthy and other goings-on in your company. Y              
Press Releases Press releases to insurance press/media contacts, automatically distributed from our servers and get picked up industry media. Y              
Reputation Company Reviews Interactive testimonials and reviews from your followers and clients. Y              
Individual Reviews Peer reviews, client testimonials and endorsements. Y              
Content
Marketing
Articles/Content Create, customize and manage your own reference library of articles, checklists, etc. Market this to prospects and clients. Y             Y
Insurance Library Industry specific, categorized content for insurance professionals to consume and use daily. Y             Y
Sales
Automation
Lead Routing & Management Route your leads to different departments and team leaders - automatically, with autoresponders. Y              
Pre-Qualification Easily add additional pre-qualification questions per storefront. A customized automated response message that replies back to retail agents that complete and submit the contact form is also available. Y              
Measurement &
Management
Call Tracking Track every phone call, manage call routing to different departments. View reporting all in one place. Y              
Campaign Reporting/Analytics Comprehensive views, clicks, export capabilities. Anaytics on blogs, microsite, storefronts, etc. Y Limited Limited     Limited Limited
Coaching Regular status and success coaching meetings. Tools necessary to succeed, including Best Practices Guide, User Guide, Coaching Webcasts, and full training on the management utility and reporting. Y              
Innovation Control over IP/Innovation Intellectual property built and managed in house - controls speed of innovation and ability to adapt to industry needs. 100% 15% 15% 50% 50% 50% 60% 60%