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Here are the Top 3 positive signals for 2019 and the top 3 challenges marketers and wholesalers can expect to face. In summary, It certainly looks like 2019 is going to be a good year for the E&S industry, signaling revenue growth and market differentiation for those that employ their distribution tactics well. But, it is not without challenges however, and finding the right combination of distribution mediums, channels and marketing service partners will certainly be a difference maker for most companies.

USG Insurance Services, Inc is a national wholesale broker and managing general agent (MGA) with 21 offices across the country. They work with over 260 different brokerage markets, write business in all states, and represent a variety of A rated carriers, both admitted and non-admitted.

While 2017 was challenging for many in our industry, CompleteMarkets had a great year, thanks to the advertising community that supports our platform. ☺ 

When it comes to finding retail agent distribution, you are familiar with the usual tactics – email marketing, print advertising, industry event sponsorships, lunch and learns, SEO, etc. 

Here are 3 more reasons our Property & Casualty advertisers give us the highest rank for insurance agent distribution –

If you measure results, you will find that print advertising money has far less ROI. 

The majority of our clients that have tried print advertising can attest to print advertising not working for them. These are the ones that took the time to measure ROI and actual results. 

The reasons to use Print Advertising are nebulous and not based in actual fact finding.