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Here are the Top 3 positive signals for 2019 and the top 3 challenges marketers and wholesalers can expect to face. In summary, It certainly looks like 2019 is going to be a good year for the E&S industry, signaling revenue growth and market differentiation for those that employ their distribution tactics well. But, it is not without challenges however, and finding the right combination of distribution mediums, channels and marketing service partners will certainly be a difference maker for most companies.

As MGAs', Program Admins and Wholesaler brokers gear up for 2019, which promises to be a good year for growth, if the booming US business economy is a good indicator. I thought we could mine our own data and perhaps help our clients with the planning process.

So, as a multi-part blog series, we are releasing some summarized data of premium submissions that flows through our system, nationwide. The first part covers workers compensation premium. Future blog posts will summarize GL, PL and Commercial Auto.

Do you feel like you have tried every approach to marketing known to humans? Email, Banner Ads, Trade Shows, On-site, Partner, Print, Social Media. As marketers, we all know that we have to keep trying different approaches, and measuring the results when we can. And then we stick to what we know is working until it stops working. 

When it comes to finding retail agent distribution, you are familiar with the usual tactics – email marketing, print advertising, industry event sponsorships, lunch and learns, SEO, etc. 

We have some exciting news to share with you and your team. 

In 2017, we will be using a unique and proprietary big data (based on our own data) targeted approach to get your message to the right agents – an industry first.