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3 little known email marketing tactics.

Author AdrianHolloway , 2/6/2019
While chatting with other insurance industry markets (clients, mostly), I am often asked “What are the most important tips you have for email marketing?”.

I can see how this is a common question. After all, email marketing has become a lot more complicated; there is a ton of conflicting information out there about email marketing; and sophisticated cloud filters have ‘clouded’ the anti-spam landscape, making it much harder for even smaller, legitimate drip marketing campaigns to hit the inbox.

It’s time for results.

Author ErinCarlson , 4/12/2017
I am willing to bet that your agency has tried most of the available marketing approaches – print, email, banners, text ads, event sponsorships, on-site marketing, social media, SEO, etc. 

I am also willing to bet that you are not sure what worked (gave you the best results). But, if you are like most marketers you probably will say that Email Marketing is perhaps the most effective (cost/benefit wise). 

While we help hundreds of agencies with our multi-disciplinary approach (all of the available digital marketing tactics), let’s talk about the most relatable – email marketing.