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Posts tagged with preheader preview text email marketing - preheader preview text email marketing

Preheaders can increase Email Marketing Open Rates

Author AdrianHolloway , 5/13/2019
Statistics show that email campaign open rates improve on average from 15%-20% when a useful pre-header is used.

It's a piece of email content preview text that shows up on certain devices and email programs. On mobile devices pre-headers can improve open rates, because they describe what's in the email content and entice the reader to open the email.