While chatting with other insurance industry markets (clients, mostly), I am often asked “What are the most important tips you have for email marketing?”.
I can see how this is a common question. After all, email marketing has become a lot more complicated; there is a ton of conflicting information out there about email marketing; and sophisticated cloud filters have ‘clouded’ the anti-spam landscape, making it much harder for even smaller, legitimate drip marketing campaigns to hit the inbox.
Do you feel like you have tried every approach to marketing known to humans? Email, Banner Ads, Trade Shows, On-site, Partner, Print, Social Media. As marketers, we all know that we have to keep trying different approaches, and measuring the results when we can. And then we stick to what we know is working until it stops working.
Just a quick note to let you know that our email and full contact broadcast distribution has increased considerably (by over 200K).