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How CompleteMarkets and other digital media can best be leveraged by Insurance Professionals.

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Announcing Company Profiles! Drive more customers to your Agency.

Author AdrianHolloway , 3/19/2014
Claim your company now! If you own an agency/business, or are responsible for your company's public image (facing customers, prospects or peers), then you will love this new feature we just rolled out - a full blown microsite for your company (Company Profile). It will help with SEO, credibility, branding, leads, team collaboration and much more.

Creating Value –The Art of Differentiating.

Author JasonJohnson , 9/23/2013
All bananas taste the same. But when the banana has that little blue sticker on it consumers are immediately attracted to it. Why? Differentiating the way you brand your agency and market your particular skills can give you the edge you need in today’s competitive insurance environment.

Most agents find themselves in one of two categories.  Either you work with Property and Casualty lines of business or you are a Life and Health agent.  Occasionally there is some crossover but for the most part agents usually work within their respective specialties.  Excluding captive agencies, the number of independent P&C agencies across the United States is well over 38,000.  With each agency relying on its agents to bring in new business it makes individuality or specialization a necessity to stand out from the crowd.  Consumers are relying on internet searches, social media, and other internet resources to find agents.  Using CompleteMarkets to create that unique image or brand is a great way to increase your exposure to new clients.  Our network of agents and wholesalers is the leading website in our industry.  CompleteMarkets connects more agents with specialty insurance programs than any other website in existence.  How does this help the average agent?  It’s as easy as ABC.

  1. CompleteMarkets Attracts more traffic to its site due to its state of the art SEO through search engines such as Google, Bing, or Yahoo.  This benefits the agents who subscribe to CompleteMarkets when you contribute to content that is searchable by tags associated with the article.

  2. When you subscribe to Blogs and share them on your website or to your social media sites you get another way to connect with potential clients by increasing your SEO for a particular search term.  This is also a good way to recycle content so that your website stays fresh with new information.  By having good content and being plugged into strong content providers like CompleteMarkets you stand out to prospective clients.

  3. Communication with other agents within your industry and your clients to let people know what you know.  Self-promotion is a very important aspect of marketing.  With CompleteMarkets you can contribute to our content and become branded within a specific niche in your industry.  We have several contributors that distribute information to thousands of readers each week.  

With a minimal amount of effort on your part you can start to differentiate yourself from your peers and attract more clients.  It is not as hard as you think.  Take a few minutes from your day and tour the CompleteMarkets website.  If you need help there is a customer service agent there ready to offer assistance.  Just click the Online Chat button at the top of every page and you will be connected.

To ensure you are in the loop on all CompleteMarkets news and updates subscribe to our blog today.

Market Knowledge more of commodity today than it was 20 years ago.

Author JasonJohnson , 9/12/2013
How many trade publications does your agency subscribe too?  If you’re like my office you probably have a couple industry journals for your agents to read and a few non-industry magazines for the customers in the lobby.  For most of us the internet is our main source for content, training, and to stay in touch with changes within the industry.  We follow forums that are specific to our interests and our area of expertise.  But as access to this information becomes more available via email, internet or traditional format does the value we put on our market knowledge decrease?  I can Google a specific product type and in a few hours have at least a working knowledge of what I am talking about.  So is our market knowledge just a commodity purchased with our time but easily recreated by our competitors?  What will help to maintain our competitive advantage in the industry?  Will it be speed, price, or access to better information?  And where can I get all of those tools in one location?  Fortunately one website does offer all of this and more.  

CompleteMarkets provides its agents the ability to search markets, connect and exchange ideas with peers, view premium content from professional consultants and experts within our industry and more.
Search engines provide an agent with suggestions or lead you towards the place you are searching for but they lack the ability to connect you with the correct person or product you want immediately. (at least for now)  By logging into CompleteMarkets you can perform the same search, let’s say for a wholesaler who provides coverages for a Taxicab company, and have the same results as the search engine but in addition you will be able, with just a click of the mouse, to have a quote form instantly populate with your information and get quotes from several competing providers working to get YOUR business.

CompleteMarkets also offers you the opportunity to connect with your peers for idea exchanges, discussions on changes to your industry, or read up on a subject that interests you from our vast online library.  The value to you is that all these products and services are included with your membership for free.  Convenient, affordable, and efficient are just a few ways to describe the benefits of joining CompleteMarkets.

By joining today you will have access to everything mentioned above and membership is completely free for agents. To ensure you are in the loop on all CompleteMarkets news and updates subscribe to our blog today.