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Over the last 5 years agency marketing has evolved to uncover a lot of great ideas, and even more practices that should be avoided. We've learned a lot here at CompleteMarkets about how to obtain the best results, when trying to maximize your exposures. Back in 2014 our President and CEO, Adrian Holloway, put together a piece on the "5 Lessons - The Modern fundamentals of Insurance Agency Marketing." It outlined some of the best practices to help expose your agency to new prospects in the era of high technology. 

We are proud to be named one of the Top 50 Fastest Growing Companies of the Year 2018, by The Silicon Review. We work diligently every year to innovate and bring value and free tools to professionals in the insurance industry. And, we want to thank our members and clients for their support over the years. 

Are you educating your clients on Cyber Security Awareness? If not, you should and we can help with our FREE Microsoft sponsored Cyber Security Awareness Online Newsletter!

At CompleteMarkets we talk to a lot of insurance agents and financial advisors, that’s what we do. In those daily conversations we are consistently hearing “We have trouble staying relevant with our content for consumers.”

 

Well, I have one word—Online Newsletters.

 

There are numerous online newsletter providers out there and by all means, look at your options, but I’ll let you in on a little secrete ours are the best in the industry. J

 

Keeping your agency relevant with though provoking content? Check.

Consumers make decisions based on what you offer online. They don’t care about print ads or direct mailers any more, that’s all fire starter or immediate recycling. The consumers are going to websites to see what you have to offer. Is there educational content on your site? Are you putting real life situations in front of them?

 

Information is power, are you giving your clients and prospects power?

 

Don’t let me bore you, check out this link for more information: https://completemarkets.com/contentpage/insurancenewsletters/overview/

 

If you have any questions, let me know I’m happy to help.

The retail giant, Walmart, has expanded yet again. Walmart has teamed up with Autoinsurance.com and Tranzutary Insurance Solutions to offer “everyday low prices,” for auto insurance. 

An adapted post about the fundamentals of marketing and communications for an insurance agency (or any consumer facing business's marketing). In my opinion, if you can stick to nurturing these fundamentals regularly, then all the advanced and future enhancements will come naturally. It doesn't matter whether the role you play in the agency is Principal, Producer, CSR, Admin or any customer facing role, in more ways than one, these fundamentals should apply to you.

Email marketing is the  grand-daddy of interactive online marketing. Email marketing has been around  for more than 15 years. It is directly or indirectly related to the advent of every  other interactive communication platform, including instant messaging, texting,  social media, forum interaction and more.
But, email marketing remains one  of the hardest strategies to implement for an insurance agency (or any business  for that matter). The challenges abound...

Read the entire article that describes in great detail what parts of the
execution cycle to outsource, provides useful tips on how to get through spam
filters and where to procure content, email delivery and other important steps
required to effectively market/communicate via mass email marketing.

... the top 5 reasons for using client newsletters and electronic communication (eNewsletters) were -

1. Retention - 78%
2. Engagement - 70%
3. Revenue Generation - 68%
4. Brand Awareness - 58%
5. New Client Acquisition - 58%

CompleteMarkets is pleased to now offer its members the opportunity to purchase monthly insurance newsletters that they may customize and send out to clients or prospects using their website or social media platform.   

Managing risk has been in existence since the 2nd Millennium BC.  The  early Chinese and Babylonians both recognized the need to mitigate exposure on their trade routes.  During that time a supplier would place a small fee on the cost of the goods to ensure that in the event of a loss the vendor would not have to pay for the lost goods.