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Understanding Modern Agency Marketing

Author ErinCarlson , 10/24/2018
Over the last 5 years agency marketing has evolved to uncover a lot of great ideas, and even more practices that should be avoided. We've learned a lot here at CompleteMarkets about how to obtain the best results, when trying to maximize your exposures. Back in 2014 our President and CEO, Adrian Holloway, put together a piece on the "5 Lessons - The Modern fundamentals of Insurance Agency Marketing." It outlined some of the best practices to help expose your agency to new prospects in the era of high technology. 

Keep your agency RELEVANT to your clients & prospects

Author PhillipFloresCM , 11/12/2014

At CompleteMarkets we talk to a lot of insurance agents and financial advisors, that’s what we do. In those daily conversations we are consistently hearing “We have trouble staying relevant with our content for consumers.”

 

Well, I have one word—Online Newsletters.

 

There are numerous online newsletter providers out there and by all means, look at your options, but I’ll let you in on a little secrete ours are the best in the industry. J

 

Keeping your agency relevant with though provoking content? Check.

Consumers make decisions based on what you offer online. They don’t care about print ads or direct mailers any more, that’s all fire starter or immediate recycling. The consumers are going to websites to see what you have to offer. Is there educational content on your site? Are you putting real life situations in front of them?

 

Information is power, are you giving your clients and prospects power?

 

Don’t let me bore you, check out this link for more information: https://completemarkets.com/contentpage/insurancenewsletters/overview/

 

If you have any questions, let me know I’m happy to help.


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