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John Graham John Graham , 11/27/2013
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A data analysis by SimpleRelevance offers help on when to send e-mails that will drive readers to your Web site:
  • Although customers open e-mail several times throughout the day, 62% only click through to web sites during a single hour. 
    • Men click through more frequently from 4 am until 9 am, while women click more often between 10 am and 9 pm.
    • At all hours, when men and women open their e-mail, 57% of men and 66% of women prefer to click through a single hour per day.
    • People earning $150,000 or more are more likely to click from 5 am until 8 am, while those earning $75,000 or less are more active from 9 am until 8 pm.
  By using data to assess which hour of the day customers are most likely to open e-mail, you can help ensure that your message is at the top of their inbox at this time.

Test and experiment with your campaigns to determine what time works best for you.