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John Graham John Graham , 2/6/2014
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 There was a time when insurance agents, dentists, and others sent birthday cards to their customers. Over the years, the practice mostly faded away. Now, it seems that what goes around, comes around.
"Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays," according to an online survey by analytics and marketing technology provider Fulcrum. 
The survey found that 74% of consumers who received birthday messages from a company they do business with "thought more positively of the company afterwards," and 88% of the positive reactions translated into increased brand loyalty.   
Birthday greetings that offered some type of discount were 24% more effective than simple birthday greetings in creating a positive impact on consumer opinion. 
The "Notice Me" message is so powerful that customers reward those who take note of them.