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John Graham John Graham , 3/13/2014
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Getting customer communication right is an art that too many companies don't take seriously – 

which often leaves customers confused, frustrated, and upset. This doesn’t need to happen, as a recent experience after placing an order with Best Buy attests:

Thank you! We've received your order. Please wait to pick it up. We’ll send another e-mail notifying you when your order is ready for pickup. This notification will arrive in less than 45 minute, because it takes us just a little time to get items ready for pickup in our stores. Thanks for shopping at Best Buy.

Customers appreciate being kept in the loop