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AVOID THESE WEB SITE MISTAKES
Since your web site is primarily a marketing tool for your agency, it should focus on clients and prospects – not the business. To accomplish this objective, ask yourself: Why do people visit the site, what do they want to know, and what will make them stay? 

More important, what will cause them to leave?  Here are a few answers to this question:

your site comes across as an "ad," rather than encouraging interaction;
it's confusing and complicated - too many pages;
the navigation is poor;
there are too many words; or
it takes too long to load the graphics.
 
Web sites are not agency showcases, although many agents seem to think otherwise.

 Does your site pass the only test that counts: to attract customers?   If not, what are you going to do about it?

John Graham
Other articles by: John Graham
Categories: General Information, Marketing
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