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Advantages of Custom Printed Tape

Anna Johnson Anna Johnson , 4/18/2018
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Custom printed packaging tape should be a consideration by all companies shipping products to customers. There are many benefits to using this product that unfortunately not many people take the time to consider. This may be due to the fact that there are just too many things to keep track of and think about when running a business that you just get set in your habits. Once you get used to doing something one way and it works, we tend to keep doing it not thinking if there are better solutions out there.


There are a few things to consider when making the investment to using custom printed tape. Think about this scenario: you ship boxes to your customers with your logo printed on the tape. It is going to be much easier for them to locate your box. In addition, if it even gets lost in transit, due to the customization of the package, it is going to be found easily.


When companies use tape that is sold at practically every store, anyone can make it seem as though your package has never been previously opened. As soon as you start using tape that is customized, rates of people tampering and people going though your packages will decrease. This is due to the fact that it would be obvious if someone repackaged a box with custom print on it.


When a company starts using a product that is novel from their competitors, customers will take notice. Think about the last time you received a package from a company. Did it leave a lasting impression or was it just a forgettable experience? To be able to strengthen your brand, it is important to think about all of the ways you can place it in the forefront. With the use of custom printed tape, you will be able to help your product standout. In turn, it is a great way to advertise your brand since t will stay at the top of mind of customers.


When you compare the cost to custom printed boxes, getting your logo printed on tape is a much more affordable option. You would not need to worry about having enough boxes in each size since it does take longer to produce. In some cases customer might not even notice your brand printed alongside the box. But with printed tape, there won’t be an issue since they need to cut it open to retrieve what’s inside.


All this to say, if you would like your brand to be at the top of mind of customers, custom printed packaging tape is the way to go.