Insurance Professionals Blog: Posts tagged with content

How to find value with Social Media Marketing?

Author ErinCarlson , 11/7/2018

A few weeks ago I talked a lot about websites and search engine marketing. Discussing the importance of proper internet presence and being sure to pay attention to how things have evolved over the years. While getting the content together is important, that’s not the whole picture. There are several facets to be sure to capture your audience, keep them engaged, and pushing for more prospect opportunities.

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Understanding Modern Agency Marketing

Author ErinCarlson , 10/24/2018

Over the last 5 years agency marketing has evolved to uncover a lot of great ideas, and even more practices that should be avoided. We've learned a lot here at CompleteMarkets about how to obtain the best results, when trying to maximize your exposures. Back in 2014 our President and CEO, Adrian Holloway, put together a piece on the "5 Lessons - The Modern fundamentals of Insurance Agency Marketing." It outlined some of the best practices to help expose your agency to new prospects in the era of high technology.

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Your professional reputation is at stake.

Author ShawnaKreis , 11/1/2016

Have you checked out our online reputation management service for insurance professionals?

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Time is Money

Author AdrianHolloway , 11/19/2014

Time is Money If you consider yourself a professional then time is precious to you. It's a constant, every day battle to maximize your time.

If you saved 6 minutes a day, you could be saving 30 minutes a week or 26 hours a year! At the very minimum, its 1.25% of your annual earnings. So, if you are earning $50k a year, then 26 hours would be about $625 in savings or earnings, and that's the bare minimum.

Subscribers to our Premium Search tool save an average of 6 minutes a day (markets, jobs, company searches, content and library book marks and searches).

So, do you want to make some money? Start with saving some time!

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Keep your agency RELEVANT to your clients & prospects

Author PhillipFloresCM , 11/12/2014

At CompleteMarkets we talk to a lot of insurance agents and financial advisors, that’s what we do. In those daily conversations we are consistently hearing “We have trouble staying relevant with our content for consumers.”

Well, I have one word—Online Newsletters.

There are numerous online newsletter providers out there and by all means, look at your options, but I’ll let you in on a little secrete ours are the best in the industry. J

Keeping your agency relevant with though provoking content? Check.

Consumers make decisions based on what you offer online. They don’t care about print ads or direct mailers any more, that’s all fire starter or immediate recycling. The consumers are going to websites to see what you have to offer. Is there educational content on your site? Are you putting real life situations in front of them?

Information is power, are you giving your clients and prospects power?

Don’t let me bore you, check out this link for more information: https://completemarkets.com/contentpage/insurancenewsletters/overview/

If you have any questions, let me know I’m happy to help.

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Keep your agency RELEVANT to your clients & prospects

Author PhillipFloresCM , 11/12/2014

At CompleteMarkets we talk to a lot of insurance agents and financial advisors, that’s what we do. In those daily conversations we are consistently hearing “We have trouble staying relevant with our content for consumers.”

Well, I have one word—Online Newsletters.

There are numerous online newsletter providers out there and by all means, look at your options, but I’ll let you in on a little secrete ours are the best in the industry. J

Keeping your agency relevant with though provoking content? Check.

Consumers make decisions based on what you offer online. They don’t care about print ads or direct mailers any more, that’s all fire starter or immediate recycling. The consumers are going to websites to see what you have to offer. Is there educational content on your site? Are you putting real life situations in front of them?

Information is power, are you giving your clients and prospects power?

Don’t let me bore you, check out this link for more information: https://completemarkets.com/contentpage/insurancenewsletters/overview/

If you have any questions, let me know I’m happy to help.

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Effective Email Marketing for Insurance Professionals

Author AdrianHolloway , 2/12/2014

Email marketing is the grand-daddy of interactive online marketing. Email marketing has been around for more than 15 years. It is directly or indirectly related to the advent of every other interactive communication platform, including instant messaging, texting, social media, forum interaction and more.
But, email marketing remains one of the hardest strategies to implement for an insurance agency (or any business for that matter). The challenges abound...

Read the entire article that describes in great detail what parts of the
execution cycle to outsource, provides useful tips on how to get through spam
filters and where to procure content, email delivery and other important steps
required to effectively market/communicate via mass email marketing.

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68% of online marketers believe that eNewsletters help achieve business goals!

Author AdrianHolloway , 1/29/2014

... the top 5 reasons for using client newsletters and electronic communication (eNewsletters) were -

Retention - 78%
Engagement - 70%
Revenue Generation - 68%
Brand Awareness - 58%
New Client Acquisition - 58%

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What's New at CompleteMarkets.

Author JasonJohnson , 10/10/2013

CompleteMarkets has done it again. They have upgraded and added new features revolutionizing the insurance marketing industry. In addition to the products they currently offer, CompleteMarkets has now added Agent Newsletters, customized search dashboards, and content library upgrades. Over the next few weeks the insurance professionals blog will highlight each of these amazing products.

Here is a quick overview of what's new:

Agent Newsletters -

Our Insurance Newsletters offer the subscriber the following:

Fresh content monthly, written by experts communicating your expertise and credibility. We have been writing client insurance newsletters for over 30 years.
Wide ranging topics deliver precision based expertise to your clients in the areas that they are interested in. Pick from over 8 Insurance Newsletter Titles.
Customize your newsletters in ways no one else will let you do so, including change colors, contact information, images, backgrounds and even replace articles with new articles that suit your audience better.
Co-brand your newsletters exactly the way you like. Upload logos, profile images, rename newsletter titles, create your very own unique newsletter.
Your newsletters will generate revenue for your business through the snazzy Get an Insurance Quote function on each newsletter.
As prospects connect with you through your newsletters, you will be acquiring new clients without lifting a finger.
You can post them on your website, your blog, social media pages, your email signature and generally any marketing and sales material. And, they are automatically updated for you every month.
Distribute your brand and expertise through social media. You decide what day of the month that you would like your newsletters to be distributed to your Facebook, LinkedIn and Twitter pages.
When people discuss your newsletter article posts on your social media, you tap into the most powerful engagement medium -referrals, viral marketing and inferred credibility through social media. Friends of your clients and prospects review your content, your brand and your brand amplification goes through the roof, netting you more revenue in the process.
Track everything, top clicks, top referrers, popular articles and more.

Premium Content Articles -

CompleteMarkets has over 1,200 articles in the IMMS Library and new articles are being added daily. Agents can search by category, author, or other search parameters using the Find It feature. New subscription based content has recently been added for our members who want to receive insurance related series of articles. This is a great new way to stay connected and informed on trending insurance changes.

Finally, CompleteMarkets will soon provided exclusive content that agents may purchase. Included in this package will be forms, templates, and other cost and time saving articles that have been developed to help the agent maximize their efficiency.

Search Dashboard -

Your Search Dashboard saves all of your searches (unlimited) and you can name each search to reference it in the future.

For example - If you have multiple clients that are in the Hotel business? No problem, name your searches 'Hotel - General Liability - Client A', 'Hotel - General Liability - Client B' - complete that search again with one click! Create as many as you like and use the filter function to sort, organize and re-use your saved searches quickly.

CompleteMarkets is leading the way in the insurance industry for marketing services. Our products are light years ahead of our competition and we are constantly improving and developing new products. You are encouraged to check out the competition and you will agree. CompleteMarkets is simply the best. As an insurance agent most of our services are free and registration takes only minutes to complete.

To ensure you are in the loop on all CompleteMarkets news and updates Sign in or Register today.

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Insurance and the Historical Nature of Risk.

Author JasonJohnson , 9/30/2013

Managing risk has been in existence since the 2nd Millennium BC. The early Chinese and Babylonians both recognized the need to mitigate exposure on their trade routes. During that time a supplier would place a small fee on the cost of the goods to ensure that in the event of a loss the vendor would not have to pay for the lost goods.

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Insurance and the Historical Nature of Risk.

Author JasonJohnson , 9/30/2013

Managing risk has been in existence since the 2nd Millennium BC. The early Chinese and Babylonians both recognized the need to mitigate exposure on their trade routes. During that time a supplier would place a small fee on the cost of the goods to ensure that in the event of a loss the vendor would not have to pay for the lost goods.

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