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Tips That Optimize Your Website Performance And Maximize Holiday Sales
Your company’s website plays a significant role in your holiday sales every year. Please your customers and maximize your sales when you optimize your website in several ways.
Secure your Website
Smart customers will avoid your website if it’s unsecure or they have any suspicions that their personal or credit card information could be stolen. Switch to Hypertext Transfer Protocol Secure (HTTPS) immediately if you haven’t done so already. As a bonus, you may achieve a higher rank and more exposure on Google since a website’s HTTPS status factors into the ranking algorithm. Contact your web hosting provider for more information.
Upgrade your Web Hosting
Customers shop online to save time. They’ll get frustrated and leave your website, though, if it’s slow or doesn’t perform properly. Consider upgrading to a dedicated server for better website performance and improved customer service and sales.
Optimize your Website
Customers expect web pages to load in under two seconds. Tweak your website’s structure and coding and optimize images to improve performance and speed. Your customers will notice faster page load times and a more seamless shopping experience, which encourages them to stay on the page longer. You can make these optimization tweaks yourself if you have the technical training to do so or invest in a good developer.
Improve your Customer Support Options
Give customers options to contact your company if they have a question or need other support. This step builds trust in your brand and could boosts sales. In addition to updating all your contact information on your website, you can implement live chats and click-to-call options for even faster customer service. Then ensure you have the staff and resources to follow through with each call, email and chat request.
Load Promotion or Discount Codes
Although holiday sales in the U.S. are expected to top
$1.1 trillion dollars
this year, many of your customers still want a good deal. Attract more buyers with promotion or discount codes. Make sure these codes are visible on your website to prevent customers from leaving your site to perform a coupon code search. You could also add a dedicated page to your website with discount codes, promotions and sale items or use a pop-up button on the cart page to feature applicable discount codes.
Purchase Cybersecurity Insurance
Give yourself and your customers peace of mind and build trust when you purchase a cybersecurity insurance policy. It can provide financial protection for your customers and your business if you do suffer a data breach over the holidays.
This holiday season, grab your share of sales with an optimized website. Your efforts will please customers and maximize your holiday sales.
Glenn Insurance, Inc
What is a Credit Report Freeze?
In early September, the credit reporting agency Equifax announced a significant data breach. Hackers were able to access the names, birth dates, Social Security numbers and addresses of 143 million consumers, which put their identity and credit at risk. A credit report freeze is one protective measure Equifax recommended. Every consumer, including you, should understand this protective measure as you protect your data, identity and credit.
What is a Credit Report Freeze?
A credit report freeze allows you to restrict who can access your credit report. When a freeze is in place, only certain professional entities can see your information, and it's less likely that an identity theft can access your data.
Ways a Credit Report Freeze Affects You
When you place a credit report freeze on your account, it affects you in several ways.
1. It prevents certain entities from accessing your credit report. This includes potential employers, mortgage companies and car dealers.
2. Existing creditors and any debt collection agencies they hire and government agencies responding to a court order or subpoena may continue to access your credit report.
3. You can continue to access your free annual credit report.
4. It does not affect your credit score.
5. You will continue to receive prescreened credit offers for credit or insurance. Call 888-5OPTOUT (888-567-8688) or go online to optoutprescreen.com if you wish to stop receiving these offers.
How to Place a Credit Report Freeze
Contact the three nationwide credit reporting companies to freeze your credit report.
To place a freeze, you must provide your name, birth date, Social Security number, address and other personal information. You will also have to pay a fee. It typically ranges from $5 to $10 but varies based on where you live.
How to Know if Your Credit Report Freeze is Successful
After placing a credit report freeze, you will receive a confirmation letter from the credit reporting company. It includes a unique password or PIN you will need if you ever choose to lift the freeze.
How to Lift a Credit Report Freeze
Your credit report freeze remains in place indefinitely. However, you may want to lift it so you can apply for a job or credit. To do that, simply contact the credit reporting company to request a lift. You will provide your password or PIN, pay a fee that varies by state and indicate if you want a temporary or permanent lift.
A credit report freeze can protect your personal data and identity. Consider monitoring your bank, insurance and credit card statements, though, too, and purchase cyber liability insurance as a further protective measure.
Glenn Insurance, Inc
Security Measures For Telecommuting Employees
Telecommuting gives your employees the opportunity to work from home. This growing trend can improve employee efficiency, reduce expenses and attract quality employees. While your cybersecurity insurance can reduce your liability, also implement several security measures in your telecommuting policy as you protect your company.
Use Secure Wi-Fi Networks
Sure, your employees could connect to their neighbor’s wireless network or use public Wi-Fi at a coffee shop. These unsecured networks can open the door for cybersecurity breaches, though. Instruct employees to only connect to secure Wi-Fi networks or provide a safe and secure Virtual Private Network (VPN) for use as they work.
Maintain Security Settings
To protect work-issued devices and confidential data, you may set security settings on the devices you give telecommuters. Remind employees that they should not use a proxy or other method to get around those security settings. Doing so will compromise their device and the company’s data.
From apps to data, everything employees access from their work-issued device should be protected by encryption. This security measure makes it harder for thieves and hackers to steal or access information.
Employees should only have access to essential data and files, not the company's entire virtual filing cabinet. This limited access protects information and improves security
To get into the device and access various files, employees should use secure passwords. The ideal password contains letters, numbers and symbols, is not easy to guess and is unique to each site. Change passwords at least once a month, too. For additional safety, utilize a two-step authentication process, PIN or token system when logging it.
Prohibit Device Lending
It’s common for telecommuters to let a co-worker or family member use their laptop or phone for a few minutes to check email, play a game or make a call. Discourage this practice since the other person could download questionable content, drop or damage the device, access confidential files, or otherwise compromises the device or security.
Protect Devices from Theft
Leaving a laptop, tablet or phone unattended gives thieves an invitation to steal the device. Remind employees to keep their devices with them at all times and not leave their work devices unattended or in an unlocked vehicle. Likewise, they should take care to secure USB drives and other accessories from theft. You can add tracking capabilities to devices for additional security.
After every work session, employees should log out of the websites they accessed, their Wi-Fi network and their device. This log out procedure protects company data.
Telecommuting is a privilege that benefits your employees and company. Use these security measures to protect everyone.
Glenn Insurance, Inc
How to File a Cyber Insurance Claim
When your data is stolen or compromised, you will be grateful for your cyber insurance. It helps you regain control of your identity and handle any financial repercussions of the theft. It’s not enough to buy insurance, though. You also need to know the steps to take in case you ever need to file a claim.
Call Your Insurance Agent
After your data is compromised, you must take action right away. Contact the company that issued your cyber insurance policy and explain the details about what happened - what information was stolen, which website was involved and when it happened. Find your agent’s contact information on your policy.
Contact Other Insurance Companies
In addition to the company that holds your cyber insurance policy, contact other insurance companies. For example, if your laptop containing all your financial documents was stolen, you may be able to file a homeoners’ insurance claim.
Prepare for the Investigation
The insurance company will now start an investigation into your claim. Depending on the size of your claim, the investigation process may be rather lengthy and could include forensic analysis and a legal process.
Provide Data to Forensic Analysts
Forensic specialists are experts at detecting and handling data breaches. If necessary in your case, they will discover the technical details of the data breach.
Check Out the Response Plan
A response plan outlines how the breach will be handled. It includes:
Implementation of protective measures
Your insurance agent will provide details about the response plan, so stay in contact to ensure you remain updated.
Read Your Coverage Letter
After you report a data breach to your insurance company, they will prepare and send you a coverage letter that outlines the details of your specific coverage. Read the letter carefully and clarify anything you don’t understand.
Paying for a data breach can be expensive and could exceed your insurance policy coverage limits. Discuss any financial responsibility with your insurance company.
Understand the Legal Process
Your claim may involve a legal battle as you perform mediation, negotiate a settlement or file a claim in court. If this situation applies to you, ask your insurance company for a list of approved defense lawyer or discern if you can hire an off-panel attorney. Your legal counsel should have experience handling data breach claims and guiding you through the legal process.
A data breach disrupts your life and can be challenging to handle. Your cyber insurance can help you navigate this challenge successfully, so understand the steps you need to take as you file a claim.
Glenn Insurance, Inc
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