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https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1854/MAXIMIZING-YOUR-PR-POTENTIAL/
... a tennis tournament, a bicycle safety 'roadeo, ' or a road race. Sports events involving amateurs don't have to be expensive. For more lavish events, solicit the support of others in the ... offer public relations and marketing opportunities. The possibilities are limited only by your imagination and budget. Sports are a fertile area. You could hold a golf or a tennis tournament, a bicycle safety ... as $5 million for the first time, could provide another news release. 3. Create events. Sponsored events offer public relations and marketing opportunities. The possibilities are limited only by your imagination ...