Michael Treacy and Fred Wiersma's book, The Discipline of Market Leaders, presents a compelling explanation of why some companies continually outperform their competitors. Their thesis rests on this premise: If a company is going to achieve and sustain dominance, it must first decide where it will stake its claim in the marketplace and what kind of value it offers customers.

PUTTING THE RIGHT PEOPLE IN THE RIGHT PLACE: EXECUTE! by Chris Burand The cover of a recent issue of Fortune boasted a picture of a small army of spiffily dressed, famous CEOs under the tit...

QUALITY CUSTOMER SERVICE DO WE WALK THE TALK OR JUST TALK? by Al Diamond At least once a month we encounter an agent with the unique problem of losing more customers than theyre ...

QUESTIONS TO AVOID DURING AN INTERVIEW by Don Phin The United States Equal Employment Opportunity Commission and other federal and state agencies have issued guidelines for employers regard...

R.I.P: RETIRE IN PLACE by Al Diamond Dont let a Retire in Place owner or employee sabotage agency perpetuation. Much of our work at Agency Consulting Group, I...

REACHING YOUR AUDIENCE: DISCOVERING A PR CAMPAIGN THAT WORKS by Michael Maynard One of the goals of any advertising campaign is to grab the hearts of the audience and hold on until...

Proper records management is one of the most crucial elements of disaster planning. The ability of an organization...

REDUCE HARD MARKET lsquo;PRODUCTIVITY STRESS' by Chris Burand One great advantage of difficult situations is that if you...

REDUCE THOSE INTERRUPTIONS by Grace Bauer Find that time you so desperately want each day to work on an important project or to keep up with backlog. Its right in front of you...

RELATIONSHIP BRANDING: FULFILL THE PROMISE OF YOUR BRAND by Patricia Berry Although the basic idea of your brand mi...