Since 1998, CompleteMarkets has been helping insurance professionals with Free online tools, access to markets and content and marketing services.

We have evolved into blend of 'LinkedIn' and 'Yelp' for the Insurance Industry - a destination site for insurance professionals to get access to insurance markets, products and services, hard to place risks; find jobs; get great educational content ; connect and chat with other professionals; generate revenue growth; hire talent; get exclusive insurance consumer leads; generate reviews and recommendations; and interact with other insurance professionals.

Our Mission


Our mission is to provide a level playing field for everyone in the insurance industry –  a free and ‘complete markets’ opportunity to all participants (agents, brokers, agencies, wholesalers, carriers and insurance buyers). A market where premium commitments, cluster bargaining power and year-end target bonuses do not interfere with the way polices are quoted and underwritten.

The insurance agent is at the center of our eco-system. We connect the agent to wholesalers (for free), and we connect the agent to consumers (insurance buyers).

We believe that, in order to create a level playing field, we must endeavor to provide free flowing access of information and tools to all three key participants in the insurance industry – Consumer, Agent and Carrier/Wholesaler. The market must exchange information easily, quickly and not be biased to pushing a particular product down to the buyer because of ‘special interests’. While this is not always practical, we consider it our job to provide access to the tools to enable this ideal of ‘complete markets’, and then let the markets sort it out.

So, we provide Free Tools to all participants in the insurance community – agents/brokers, insurance buyers and carriers/wholesalers.

Executive Team


Adrian Holloway, President & CEO

Adrian Holloway, President & CEO


Adrian is a technocrat that has lived and worked in different parts of the world. With a problem solving mindset and a practical approach to real-world problems he has led large solution building teams throughout his career. Adrian has held high profile CTO/CIO positions before deciding to branch out on his own. 

In 2007, Adrian co-founded INSOMIS Corp and acquired IMMS – a 35 year old industry leading marketing services provider for the Independent Insurance Industry. Since 2007, Adrian and INSOMIS have been leading the transformation of marketing services – bringing cutting edge Social Networking, Online Marketing and other marketing approaches to the table for the insurance industry.

Erin Carlson, Director of Operations

Erin Carlson, Director of Operations


Erin has professional experience including management, customer service, accounting, operations, and human resources since 2002. She earned her Associates Degree in Accounting at University of Phoenix. She is actively involved in the CompleteMarkets support division and is passionate about providing extraordinary service to our customers.

In her role as Operations Manager, she developed and implemented many new initiatives to enhance customer's experience and results for CompleteMarkets clients and users. Erin is constantly seeking creative ways to foster a dynamic learning environment and to promote high quality service and continuous improvement.

Ashley Fuerstenberg, Marketing Advisor – CompleteMarkets


Ashley is one of CompleteMarkets' top Marketing Advisers. Ashley's goal is to provide clients with a great experience using CompleteMarkets to expand their program and deliver ROI. In addition, Ashley is one the key expert here at CompleteMarkets focusing on optimizing storefronts for search engines and email marketing. She has a passion for problem solving and ensuring her clients are satisfied with their program. She currently resides in Big Bear Lake with her daughter.