CCPA is an honest attempt to give consumers control of their own data. It also seeks to prevent companies from misusing consumer data that is stored, transferred and/or ‘sold’. CCPA goes into effect January 1st 2020. Other states are likely to follow suit in the near future.
We have been working with companies’ current and former clients for over 25+ years. What we have found is that all clients are loyal by nature. No one wakes up in the morning and thought, I hope my tailor, car repair, favorite lunch restaurant, etc. makes a big mistake today so I can find a replacement.
A few weeks ago I talked a lot about websites and search engine marketing. Discussing the importance of proper internet presence and being sure to pay attention to how things have evolved over the years. While getting the content together is important, that’s not the whole picture. There are several facets to be sure to capture your audience, keep them engaged, and pushing for more prospect opportunities.