customer

Articles tagged with customer


Soliciting Personal Business From Commercial Accounts

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CMEditor
SOLICITING PERSONAL BUSINESS FROM COMMERCIAL ACCOUNTS Dear (Customer Name): You've been a valued customer of (Your Agency Name) since ( ), and we want to take this opportunity to thank you for your...

Standards Convergence Needed for Customer Satisfaction

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It's a world in which insurance is converging with financial services, virtual companies are challenging traditional suppliers for market space, and agencies and brokerages are feeling the competition from new distribution channels.

Stay Focused On Sales And The Client

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STAY FOCUSED ON SALES AND THE CLIENT The Dartnell Corporation, Chicago, IL, points out that the day-to-day activities of sales can easily distract producers from selling. Phone calls, meetings, paper...

Success Story Marketing

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AlDiamond1
SUCCESS STORY MARKETING by E. Al Diamond Last week, I got a notice from my real estate broker announcing that she had just sold another house in my neighborhood. Then I realized that...

Super Service: A Process, Not A Project

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SUPER SERVICE: A PROCESS, NOT A PROJECT by George Nordhaus We often see 'service' as a magic word-the 'open sesame' that will somehow ensure customer retention and build bottom-line profits....

Survey Your Customers

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It's easy to lose sight of the fact that agencies are in the service business. But consider that all agents sell the same product-insurance. Why do some agencies blossom while others wilt? Service and marketing are keys. Too often, getting new customers (through marketing) is emphasized at the expense of keeping customers (through service). You have to do a first-rate job at both to have first-rate growth and to control expenses

Sweat The Small Stuff: Succeeding By Serving The Customer

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JackBurke
SWEAT THE SMALL STUFF: SUCCEEDING BY SERVING THE CUSTOMER by Jack Burke The top-selling book Don't Sweat The Small Stuff gave me pause to think. Many businesses today aren't sweating the...

Ten Reasons Why Marketing Fails

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JohnGraham
Even though marketing is a well-established concept in business, committing...

Ten Tips For Writing Good Ad Copy

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TEN TIPS FOR WRITING GOOD AD COPY by Patricia Berry Writing an ad? These tips and warnings from Patricia Berry will help you to get the very best response. Start by choo...

The ‘Blended’ Customer Contact Center

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THE lsquo;BLENDED CUSTOMER CONTACT CENTER by Patricia Czech Patricia Czech examines how contact centers can respond to fluctuating traffic across multiple communication cha...

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