Dear (Customer Name): Have you noticed this disturbing trend? The number of lawsuits filed is increasing and the amount of the awards being offered is...

GROUP HEALTH LOSS CONTROL HELPING GROWING COMPANIES COPE WITH THE ALPHABET EXPLOSION Dear (Customer Name): (Your Agency Name) can help you save money and time! Here's how: ...

HANDWRITTEN LETTERS - FORWARD TO THE PAST by Jack Burke Writing a monthly column appears much easier than it is! After all, how hard could it be to string 500-600 words together...

HAPPY EMPLOYEES INCREASE EFFICIENCY by Grace Bauer Some employees are actually happy in their jobs these days, and for good reason. The wave is starting to swell as more and m...

HAVE WE LOST OUR WAY WITH CRM? by Patricia Czech Customer Relationship Management (CRM) is now such an established approach to marketing that it feels like sacrilege to criticize it. Ev...

GETTING IT STRAIGHT
Marketing may be second nature in large companies, but smaller firms tend to have a tough time implementing, managing, and monitoring an effective marketing strategy. The title of 'marketing director' is often conferred on the person designated to answer requests for sales literature, or the title is added as an afterthought to the role of the sales manager who thinks that marketing is just an alternative spelling of 'sales.'

HEALTH INSURANCE Dear (Customer Name), ISN'T IT TIME TO REVIEW YOUR HEALTH PROGRAM? We have a responsibility to keep our policyholders informed about the many ways in which we can serve ...

HERE'S HOW TO REACH THOSE HARD-TO-GET REFERRALS by Bill Cates Here's a little strategy that you're going to love, because it's so easy to use and so effective. I got this from ...

HIDDEN LIABILITIES IN MERGERS AND ACQUISITIONS by Arthur Parry Increased financial benefits coupled with regulatory restrictions have caused many organizations to merge, acquire or...

HIRING THE RIGHT PRODUCER ...