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Letters (Sales)

Referrals: The VIPS Method

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First, I'll give you the bases to cover and then I'll give you a sample conversation (script) to show you how you can touch on all the bases. Don't worry too much about the words I use. If you like a turn of phrase, then, by all means, use it while also making this approach genuine by using your own words.

Reframe Referral Objections

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When someone is reluctant to give you referrals, it's likely that they're concerned about their friends' or colleagues' reactions to their names coming up in conversation and to your calling them. They could be afraid that their friends or colleagues wouldn't appreciate having a salesperson unleashed on them.

Renewal

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RENEWAL THANK YOU! Dear (Customer Name), We know we don't say it often enough, but we want to thank you for being a valued customer at (Your Agency Name). It's clients ...

Renewal Letter

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RENEWAL LETTER Dear (Customer Name): Your ( ) insurance is up for renewal and we'd like to take this opportunity to remind you of our commitment to your insurance program. We have provided you wit...

Renewal Policy Invoice Letter

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RENEWAL POLICY INVOICE LETTER Dear (Customer Name), RE: Policy Number Company We are pleased to enclose your policy, which has been renewed according to your ins...

Rental Income

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RENTAL INCOME Dear (Customer Name): You'll collect your rents as usual this month, right? Maybe not, if you've had a loss by fire or other disaster. Your tenants may have nothing left to rent! If...

Renter's Insurance

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RENTER'S INSURANCE Dear (Customer Name): As the American dream of owning a home becomes more a dream than a reality, more people are renting - all of which needs insuring. You may not own the wall...

Renter's Insurance

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RENTER'S INSURANCE Dear (Customer Name): HAS YOUR APARTMENT EVER BEEN VIOLATED? If you've ever had your apartment broken into, it has. Criminal hands groping through your belongings, in...

Replacement Cost Coverage

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REPLACEMENT COST COVERAGE If you had a loss, would you want half a VCR? Dear (Customer Name): If your one-year-old videocassette recorder set were stolen, would you be fully insure...

Restaurants - "We Can Design A Safety Program"

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RESTAURANTS - 'WE CAN DESIGN A SAFETY PROGRAM' 'I KNOW ALL ABOUT THE RESTAURANT BUSINESS' Dear (Customer Name), Everyone knows about the restaurant business - who hasn't eaten in one...

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