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Personal Planning: Distinguishing Reality From Interpretation

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Two major problems for insurance sales professionals are the limitations of their own mind-set and the lack of definition.

Phone Savvy

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Successfully obtaining telephone appointments or expiration dates requires a new response to the worn out responses of yesterday.
Most people resent telephone interruptions and are prepared to do serious battle.

Positioning Is An E&O Issue

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POSITIONING IS AN E&O ISSUE by Phyllis Van Wyhe The way you position yourself with your clients impacts your E&O exposure. Fast Phil sells cheap, hassle-free insurance. He says, ...

Power Marketing: How To Keep A Company Selling

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It seems as if we all need a good, old-fashioned whack on the head to get our attention. This is a moment when businesses need to connect with the business end of a two-by-four.
Change is in the wind. If there's one lesson the last decade or so has taught us, it's that there's a new economy, and it's global, integrated, and interdependent.

PR: A New Twist In Direct Mail

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JackBurke
PR: A NEW TWIST IN DIRECT MAIL by Jack Burke Government and business have become unusual bedfellows in a unique and exciting direct-mail marketing concept. A joint project involving the aut...

Practice Makes Perfect

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IMMS Consultant Mike Manes strives to facilitate change, communication, learning, and positive results. To that end, Manes has written this powerful, substantial document. The IMMS Management Center will post it in three installments. Used singly or in combination, these documents will help you build your skills and achieve your goals.

Print Marketing Continues to Benefit Insurance Sector

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CMEditor
This article discusses whether print/journal marketing and advertising is still effective to the insurance industry.

Producer Compensation: Reality Check

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PRODUCER COMPENSATION: REALITY CHECK by Chris Burand Before setting your producer compensation plan, read this article. Past articles in industry publications abou...

Producer Success Lesson 10

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RandySchwantz
PRODUCER SUCCESS LESSON 10: PREPARE YOURSELF FOR PHONE CALLS by Randy Schwantz Nothing happens until somebody sells something. To make sales happen, IMMS.com Key Sales Consul...

Producer Success Lesson 20

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RandySchwantz
Nothing happens until somebody sells something. To make sales happen, IMMS.com Key Sales Consultant Randy Schwantz has created a comprehensive series of 43 Producer Success Lessons. Used singly or in combination, these powerful tools can help your producers build their skills and grow their sales.

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