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INTELLIGENCE AND MARKETING by Al Diamond 'Some agents wouldn't dig for gold even if you guaranteed them a strike!' Does any insurance agent truly believe that there is LESS Personal or Comm...
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INTERNAL CREDIT POLICIES: CREATION AND IMPLEMENTATION by Mary Beth Bolen Let's face it-few people enjoy collecting funds for premiums. Collecting on past-due accounts is even less pleasant. W...
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INTERNAL PERPETUATION: KEY CONSIDERATIONS by Alfonso Ventoso Internal perpetuation is a realistic option for owners of healthy agencies to exit the business. In most cases, the desire to keep cont...
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INTERNET SALES: VALUE TRUMPS PRICE by Steve Anderson I regularly read and follow a number of blogs written by people outside the insurance industry. Seth Godin is one of those people. He ...
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How a Program was started and how you can start sharing in the success by selling Cyber Insurance Bundled with Data Security Services
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IS CUSTOMER LOYALTY DEAD? by JoAnna Brandi When an agency meets some or all of our expectations we usually say that we're satisfied. When an agency goes a few steps further ...
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A recent article in a national training magazine used "insurance" as an example of a commodity sale. Do you agree with that? Is insurance a commodity? Do you sell it that way? Should it be sold that way? How do your insureds and prospects view it? In this article, the IIABA Faculty explores some of these issues.
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IS THIS STILL YOUR FATHER'S AGENCY? by Pegi Flahault To paraphrase an automobile advertising slogan: Is this still your father's agency? Are you trying to run the agency the same way it was ru...
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IS THIS WHAT YOU CALL SERVICE? by Pegi Flahault Insurance agents are always talking about service. Service to the customer-what does that mean? There's a huge gap between available technology...
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When I ask agency owners this question I get mixed responses that fall mainly into three categories:
“No, but we have not changed our website in years and need to ASAP and get more traffic
“No. We spent a lot of money and time on a recent redesign, but we are not getting the results we expected.”
“Well, we recently redesigned and we like the look of it, it’s cool, but it doesn’t seem to be working for us in terms of traffic.”
The common theme among all of them is this ROI – “We are not getting great results.”