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Close your eyes and visualize a red and white soup can. Then imagine a brown and white candy wrapper. Did you picture a Campbell's tomato soup can, then a Hershey's chocolate...
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SIGNS OF INFLUENCE by Jack Burke Is a sign just a sign or can it be more? Shave proved that signs can become attention-getting entertainment too! In this light...
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Salespeople call on customers for dozens of reasons. Many calls are related to getting a specific order and are therefore, conventionally and legitimately, spoken of as sales calls. But other calls on customers and prospects aren't really sales calls - at least not directly - because they aren't aimed at securing a specific piece of business.
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“Outrageous” might seem like an indefensible stretch or, more likely, a deliberate attempt to attract attention. While it may be both, it’s also accurate because it expresses views that fly in the face of the traditional marketing and sales “truths” that are passed on to those who obey them, mostly without question.
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SIX STEPS TO OUTSELL THE COMPETITION By Richard Barry All the little things you do can add up to make a big difference. Thats the point made in this document by Richard Barr...
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SIX WAYS TO TAP INTO THE LIFETIME VALUE OF YOUR CLIENTS by Bill Cates Let me begin with a reminder: The lifetime value of your clients isn't just the business they can do with you over a...
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SIXTEEN WAYS TO SURVIVE A RECESSION AND BUILD YOUR SALES by Patricia Berry Managers who approach tough economic times with a get-down-to-the-essentials attitude come out of a r...
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SMALL DEPOSITS by Steve Anderson Connecting with people is simple, but not easy. However, connection is a necessary ingredient in both business and personal relationships. The simp...
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SMART PROMOTIONAL STRATEGIES TO SUPPORT YOUR BUSINESS by Richard Barry Your firm's promotional materials and e-commerce activities serve multiple purposes. They provide y...
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SOLIDIFYING THE BOND WITH YOUR CUSTOMER by Jack Burke Very few people will recognize the name Hikari, unless they're in the beauty salon industry. Hikari is a scissors manufacturer and dis...