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Selling

What's A Customer Worth?

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AlDiamond1
WHAT'S A CUSTOMER WORTH? by Al Diamond You work hard to sell insurance to new customers, we all know that, and that is why we pay for marketing and advertising to prospects, the general public...

What's So Bad About Loss-Ratio-Based Contingencies?

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CMEditor
WHAT'S SO BAD ABOUT LOSS-RATIO-BASED CONTINGENCIES? by Chris Burand This type of contingency contract makes sense for agents, companies and consumers. Since October 2004...

When A Career Turns Into A Life Sentence

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AlDiamond1
WHEN A CAREER TURNS INTO A LIFE SENTENCE by Al Diamond If you're thinking about transferring your agency to younger family members, make sure that you're helping them into...

When Big Really Is Better Than Huge

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CMEditor
WHEN BIG REALLY IS BETTER THAN HUGE by Chris Burand Companies today are pushing, requesting, cajoling, and demanding that their agents produce bigger and bigge...

When You See These Governing Codes, Think Pride Risk For Workers’ Comp

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KimberlyHayden3
The high-hazard workers’ compensation program powered by Pride Risk can provide a viable solution for any client that is having trouble finding affordable workers’ compensation coverage—regardless of industry. However, some businesses have inherently high risks due to the nature of their work, and specific governing codes can indicate that a company will need a specialized workers’ comp solution.

Let Pride Risk be your solution for these difficult cases. You’ll be able to deliver immediate savings and long-term financial stability for your clients with a program that is designed to fit their specific risk management and financial objectives.

Who Are The Decision-Makers?

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CMEditor
See the woman on the left? Would you walk into her office and start chatting about the traffic or the weather? Would you try to engage her in...

Why a Client-Centered Approach to Referrals?

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CMEditor
In this document, Bill Cates tells you why a client-centered approach to seeking referrals is usually more effective than one that’s producer-centered. Instead of saying "I’m building my business and I need your help," you’re saying, "I’m glad you see the value in what we’ve accomplished. Let’s see who else can benefit from this service."

Why Agency Deals Fail To Close

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CMEditor
There's no such thing as a risk-free acquisition. Deals fail for a myriad of reasons. One is that...

Why Buy Insurance From You?

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CMEditor
WHY BUY INSURANCE FROM YOU? by Chris Burand I've asked hundreds, probably even thousands, of agency personnel why people should buy insurance from them. I estimate that 95% answer, 'We pr...

Why Do Producers Fail?

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CMEditor
WHY DO PRODUCERS FAIL? by Chris Burand They cant sell. They hate selling. They dont have to sell to eat because the agency overpays them or they ...

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