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DOES YOUR WEB SITE HAVE PEOPLE SAYING lsquo;WOW!? by Maribeth Kusmeski These seven questions can help you evaluate the WOW! factor on your Web site: Does your sit...
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The growth of the Internet poses a threat to the need for sales people. In this article, John Graham offers six guidelines that sales professionals can use to survive, and thrive, in a Web-based business environment.
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E&O: 15 ISSUES AND RECOMMENDATIONS by Grace Bauer How can you protect your agency against E&O claims? In working with agencies throughout the United States during the past 11 years,...
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E&O-PROOFING YOUR AGENCY: 25 TIPS FOR LITTLE OR NO COST! by Ken Buehler E&O incidents are on the rise. We've entered an era where it seems that any uncovered loss creates a problem. In a hard mar...
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EFFECTIVE E-MAIL NEWSLETTER MARKETING by Steve Anderson Executing some delicate dance steps can help ensure that your e-mails are read. Use these 10 tweaks...
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Email marketing is the grand-daddy of interactive online marketing. Email marketing has been around for more than 15 years. It is directly or indirectly related to the advent of every other interactive communication platform, including instant messaging, texting, social media, forum interaction and more.
But, email marketing remains one of the hardest strategies to implement for an insurance agency (or any business for that matter). The challenges abound...
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EIGHT COST-EFFECTIVE WAYS TO MARKET YOUR AGENCY ON THE WEB by Jack Fries Agencies large and small have embraced the Web as a place to have a presence. Fewer, however, have reall...
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EIGHT STEPS TO PROFITABLE E-MAIL MARKETING by Michael Jans E-mail provides a powerful marketing tool. In this document, Michael Jans offers guidelines for getting the most out of this va...
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E-MAIL MARKETING: BOON OR BANE? by Jack Burke E-mail is fast, direct, and inexpensive. Whether youre an e-mail marketing novice or veteran, this document by Jack Burke will give you tips f...
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E-MAIL MARKETING: DON'T TEST SURVEY! by Patricia Berry Because of its incredibly low cost, e-mail harbors a temptatio...