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I know this is a P&C post, but I will hijack it with some input from the Life/Health side of the business.
It all comes down to point of reference. If they have known someone, or themselves, experienced loss, and the financial strife that comes with it, then they will be more open to discussion. If, on the other hand, they have no reference point to start from, then your ROI as far as your time with them is going to be low. For some, you can help them picture the loss, and the need to cover it. For most, though, it is like Charlie Brown's teacher - WA WA WA WA WA WA.
The second they hear, "One out of three.." they are thinking, "I am the two thirds who can buy time, until I have more money". We all do it. Even those of us in the industry.
Now, to your question between making a bet and insurance. There is no difference. You are betting the insurance company a certain amount each day, that nothing will happen to you. Every time you get behind the wheel of a car, you are betting the other drivers that you won't be distracted by the radio, your cell phone, or the kids in back, and won't plow into them, sometimes leaving them with permanent damage.
Life is a risk every day. How you protect yourself from exposure to that risk is entirely up to you.