Media Liability Insurance

Comprehensive Media Liability Solutions from Alexander J. Wayne & Associates

Alexander J. Wayne & Associates, Inc. provides a dedicated Media Liability Insurance program designed for agents and brokers who need reliable placement options for media-related risks. As a wholesale broker with market access to all major U.S. carriers and Lloyd’s of London (domestic and London open market), we place both standard and hard-to-place media accounts across admitted and non-admitted markets.

Ideal Accounts and Target Classes

This program addresses the liability exposures that arise from creating, publishing, distributing, or promoting content. We routinely write coverage for:

• Advertisers and advertising agencies
• Authors and book publishers
• Magazine and newspaper publishers
• Multimedia and entertainment companies
• Radio, television, and cable broadcasters
• Film and video producers or distributors
• Public personalities and talent engaged in public appearances

Good-fit examples: you might have a regional lifestyle magazine preparing a new issue, a podcast production company with growing listenership, or a digital content creator whose reach and monetization are expanding. Those accounts—especially when they involve original reporting, commentary, advertising, or third-party content—are a primary focus for this program.

Coverage Highlights and Advantages

We offer flexible policy forms (both Claims-Made and Occurrence) and a broad set of protections tailored to modern media exposures. Typical coverages include:

• Libel, slander, and defamation
• Invasion of privacy and misappropriation of likeness
• Copyright and trademark infringement

Policy features agents can leverage:

• Unlimited defense costs in addition to the policy limits (available for most classes)
• Punitive damages coverage where permitted by law
• Primary limits up to $10,000,000, with excess placements up to $15,000,000

Underwriting Notes

Our underwriters have deep experience with media exposures and will consider risks across a wide spectrum of complexity. We underwrite both admitted and non-admitted options, and can place accounts in domestic and London markets when file complexity or limits require it.

When preparing submissions, include recent samples of content, editorial controls or review procedures, social media policies, and any prior claims history. Placement depends on the client’s content processes, distribution reach, advertising practices, and prior loss activity.

Territories and Availability

Media Liability is available in all 50 states and the District of Columbia. We can place business admitted or non-admitted depending on the class of business, state regulations, and the insured’s limit requirements.

Why Work With Alexander J. Wayne & Associates?

Agents and brokers choose Alexander J. Wayne & Associates for media liability because we combine specialty underwriting knowledge with wide market access. We routinely navigate hard-to-place risks by pairing experienced underwriters with U.S. carriers and Lloyd’s markets—helping you secure competitive terms and higher limits when needed.

Contact us when you have media accounts that require tailored wording, higher limits, or London market capacity. Our team will help evaluate appetite, prepare a market-ready submission, and identify the right placement strategy.

Frequently Asked Questions

Need help placing an account? Connect with a market specialist.