DealerCard Retention Program

Ideal Accounts and Appetite

This program fits dealerships that want a scalable, branded loyalty solution tied to service and sales. Typical candidates include:

• Franchise dealerships seeking to boost service retention and OEM follow-on business
• Independent used-car dealers who want a competitive customer-retention tool
• Multi-location dealer groups that want a single, consolidated loyalty platform
• Dealerships looking to add value to service, parts, sales, and F&I departments

The DealerCard Retention Program is flexible and works for single-store operations as well as larger groups. Accounts that want a branded, insurance-backed retention program and are willing to commit to a coordinated marketing/service strategy are the best fit. Accounts that require highly bespoke insurance structures outside standard program features should be discussed with Diversified underwriters before submission.

Coverage Highlights and Advantages

• Fully customized, dealership-branded loyalty cards and program materials
• Rewards and incentives designed to bring customers back for service during and after factory warranty periods
• Cross-department implementation (service, parts, sales, finance) to maximize customer touchpoints
• Structured to increase customer lifetime value and encourage repeat vehicle purchases
• Underwritten and supported by insurance expertise for the program’s financial components

Underwriting Notes and Minimum Premiums

Diversified Insurance Facilities offers flexible underwriting tailored to dealer size, program configuration, and selected features. Minimum premiums and program costs vary by account—smaller dealers typically see lower entry costs while multi-location groups or highly customized implementations will have higher minimums. Provide details about store count, expected enrollment, and requested features so Diversified can recommend appropriate underwriting and pricing options.

Territories and Availability

The DealerCard Retention Program is available in most U.S. states, including but not limited to CA, TX, FL, NY, IL, and WA. Diversified can access admitted markets in some states depending on coverage options and carrier participation. Confirm state-specific availability and any admitted market options with Diversified before binding.

Why Work With Diversified Insurance Facilities

As a wholesale broker focused on niche automotive programs, Diversified brings dealer experience, underwriting relationships, and program-administration know-how. Working with Diversified gives agents access to tailored loyalty solutions that pair marketing strategy with insurance-backed financials—helping you present a differentiated offering to dealer clients.

Example account scenarios:

• You have a franchise service manager who wants to increase post-warranty service visits across two locations—this program provides branded cards, enrollment mechanics, and underwriting support to make the rollout cohesive.
• You represent a multi-store independent group looking to centralize loyalty and drive repeat sales—Diversified can structure a program that spans locations and departments while managing the insurance components.

Frequently Asked Questions

Need help placing an account? Connect with a market specialist.