Overview of the Program From BUA Insurance
BUA Insurance, a Managing General Agency, offers comprehensive event cancellation coverage designed specifically for exhibitors. This program is ideal for businesses participating in trade shows, conventions, expos, and similar events where a cancellation or disruption could result in financial loss. Agents and brokers can rely on BUA’s expertise and carrier relationships to place this niche coverage quickly and efficiently.
Ideal Accounts and Appetite
This program is well-suited for insureds who:
- Participate regularly in trade shows or industry events
- Invest heavily in travel, booth design, promotional materials, or staffing
- Would suffer financial loss if an event is canceled, postponed, or interrupted
Common examples include manufacturers, tech companies, retailers, and service businesses that rely on event exposure for sales or lead generation.
Coverage Highlights and Advantages
BUA’s ShowDown® Event Cancellation Insurance for Exhibitors helps protect your clients from non-refundable expenses if they are unable to attend or if the event is canceled or disrupted due to covered perils. Key covered events may include:
- Adverse Weather
- Death of a Key Employee or Family Member
- Wildfire
- Flood or Earthquake
This coverage can help recover costs associated with travel, lodging, shipping, booth setup, and marketing materials that would otherwise be lost.
Underwriting Notes and Minimum Premiums
Minimum premiums for this program vary depending on event size, location, and total exposure. BUA works with multiple carriers to tailor coverage to your client’s specific needs. Submissions typically require basic event details, estimated costs, and anticipated revenue or loss exposure.
Territories and Availability
BUA’s Event Cancellation Insurance for Exhibitors is available in most U.S. states, including AL, AK, AZ, CA, FL, NY, TX, and many others. Some admitted markets may be available depending on the state and risk profile.
Why Work With BUA Insurance on This Business
BUA Insurance brings deep knowledge of event-related exposures and access to top carriers for this specialized coverage. As a Managing General Agency, BUA provides responsive underwriting, flexible options, and dedicated support to help agents secure the right protection for clients with trade show exposure.
Whether your client attends one major conference a year or a full calendar of events, this program provides peace of mind and financial security in the face of the unexpected.
Frequently Asked Questions
What types of accounts are a good fit for this program?
Ideal accounts include businesses that exhibit at trade shows, expos, or conventions and would incur unrecoverable expenses if the event is canceled or disrupted.
What kinds of events are covered under this policy?
Covered perils may include adverse weather, wildfire, flood, earthquake, and death of a key employee or family member.
Is this program available in all states?
No, but it is available in most U.S. states. BUA currently offers this program in over 45 states, including CA, TX, NY, FL, and IL.
How are premiums determined for this coverage?
Premiums vary based on the size and scope of the event, total investment, and specific risk exposures. Minimum premium levels depend on the carrier and event details.
What makes BUA a strong partner for this type of coverage?
BUA offers deep expertise in this niche market, access to multiple carriers, and responsive underwriting to help brokers place hard-to-find event cancellation risks.
Need help placing an account? Connect with a market specialist.