Event Cancellation - Meetings

Protect Corporate Meetings with BUA’s ShowDown^® Event Cancellation Insurance

Corporate meetings are often high-value investments—used for product launches, board meetings, sales conferences, and leadership retreats. When an event is canceled, postponed, or otherwise disrupted by an unexpected event, your clients can face lost deposits, rescheduling fees, and a reduced return on their marketing or operational spend. BUA’s ShowDown^® Event Cancellation Insurance for Meetings is built to protect that investment.

As a managing general agency with access to multiple carriers and select admitted markets, BUA helps agents place coverage that responds to the financial consequences of event disruption. The program is designed for brokers who need flexible placement options across admitted and non-admitted markets and tailored underwriting for corporate meetings.

Ideal Accounts and Appetite

The ShowDown^® program fits corporate clients that host high-budget meetings and events where cancellation or interruption would cause material financial loss. Typical accounts include:

• Product launches and brand unveilings
• Annual shareholder, board, or investor meetings
• Sales and marketing conferences
• Internal retreats, leadership summits, and incentive meetings

Accounts that work best are single-event or recurring corporate meetings with defined budgets, contracted venues, and measurable financial exposures. The program is generally suitable when the event represents a meaningful portion of the client’s marketing or operational investment. Complex entertainment elements, extreme perils, or high-risk destinations may require additional underwriting review or placement limitations.

Coverage Highlights and Advantages

ShowDown^® can provide protection for many types of meeting disruptions, including:

• Cancellation, abandonment, postponement, or curtailment
• Interruption or relocation of the event
• Reduced attendance and failure to vacate the venue
• Losses caused by natural disasters, venue complications, labor actions, or transportation failures

Coverage can be tailored to cover deposits, non-recoverable expenses, and additional costs incurred to reschedule or relocate the meeting. BUA’s underwriting team works with brokers to match policy terms to the event’s specific exposures and contractual obligations.

Underwriting Notes and Minimum Premiums

Submissions should include complete event details: budget, expected attendance, venue contracts, event schedule, and any cancellation clauses. Minimum premiums vary by event size, location, duration, and risk profile. BUA leverages multiple carrier relationships to place business in both admitted and non-admitted markets when appropriate.

Availability

This program is available to agents and brokers in most states, including but not limited to CA, TX, FL, NY, IL, GA, and OH. BUA provides access in 48 states plus Washington, DC, giving broad national reach for placements.

Why Work With BUA?

BUA specializes in niche commercial programs and has deep experience underwriting event risk. Through the ShowDown^® program, you gain:

• Access to multiple carrier markets and some admitted options
• Underwriters familiar with meeting-specific exposures and contract language
• Flexible placement for single events or recurring programs
• Responsive service to help structure appropriate limits and terms

Whether you’re placing a one-off corporate launch or building a program for an annual conference series, BUA can help find solutions that align coverage with the client’s contractual and financial exposures.

Example Account Scenarios

• You have a technology firm planning a 500-attendee product launch with sizable non-refundable deposits to the venue and A/V vendors—this program can cover non-recoverable expenses if the event is canceled or postponed for a covered reason.
• You represent a regional association that runs an annual leadership summit with insureds traveling from multiple states—coverage can address relocation costs, reduced attendance losses, or postponement fees tied to covered perils.