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Event Cancellation Insurance - Trade Shows

Every industry association, professional group, or trade organization relies heavily on its annual trade shows for visibility and revenue. These events often represent a substantial portion of an organization’s operating budget. When a trade show is unexpectedly canceled, postponed, or interrupted, the financial repercussions can be significant. BUA Insurance understands the unique risks trade shows face and offers a specialized solution: ShowDown Event Cancellation Insurance. With years of experience in insuring everything from heavy machinery expos to quilting conventions, BUA has developed a deep understanding of the event space and the exposures that come with it.

Ideal Accounts and Appetite

BUA’s Event Cancellation Insurance program is designed for a broad range of trade shows and industry events. This includes, but is not limited to:
  • Industry trade shows and expos
  • Professional association conventions
  • Consumer-facing exhibitions
  • Specialty or niche market shows (e.g., hobbyist expos, technology conventions)
Whether your insured is a regional association hosting a small conference or a national organization putting on a multi-day event, BUA can help provide the coverage needed to protect their financial interests.

Coverage Highlights and Advantages

BUA’s ShowDown Event Cancellation Insurance can respond to a wide variety of event disruptions, including:
  • Cancellation
  • Abandonment
  • Postponement
  • Curtailment
  • Interruption
  • Relocation
  • Reduced Attendance
  • Failure to Vacate the Venue
Covered perils may include:
  • Adverse Weather (hurricanes, snowstorms, floods, etc.)
  • Blackouts or utility failures
  • Venue damage (fire, structural issues, etc.)
  • Civil commotion and protests
  • Communicable diseases (e.g., SARS, Bird Flu, Swine Flu)
  • Transportation disruptions
  • Strikes and labor disputes
  • Earthquakes and natural disasters
This is ideal coverage for associations and event organizers who have significant non-refundable expenses and revenue expectations tied to ticket sales, exhibitor fees, or sponsorships.

Underwriting Notes and Minimum Premiums

Minimum premiums vary based on the size, scope, and location of the event. BUA works with multiple carriers to provide competitive options and flexible solutions. As a Managing General Agency (MGA), BUA can tailor underwriting to meet specific event exposures and timelines. Key underwriting considerations include:
  • Event location and venue details
  • Estimated gross revenue and expenses
  • Number of attendees and exhibitors
  • Event duration and contingency plans

Territories and Availability

BUA’s Event Cancellation Insurance program is available in most U.S. states, including AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, DC, WV, WI, and WY. Some admitted markets are available depending on location and risk profile.

Why Work With BUA

BUA brings decades of experience and a deep bench of carrier relationships to the table. Their expertise in event-specific insurance allows agents and brokers to confidently place trade show risks, knowing that both common and complex disruptions can be addressed. The ShowDown program is backed by responsive underwriting, knowledgeable support, and broad market access. You might have a client who organizes an annual manufacturing expo with hundreds of exhibitors and international attendees. Or perhaps a regional association planning a seasonal conference vulnerable to winter storms. These are the types of accounts BUA is well-positioned to support.

Frequently Asked Questions

What types of accounts are a good fit for this program?

Trade shows, expos, conventions, industry conferences, and association events of all sizes are a good fit. BUA can accommodate both niche and large-scale events.

Does this program cover communicable diseases like COVID-19?

Coverage for communicable diseases such as SARS, Bird Flu, and Swine Flu is available. COVID-19-related coverage may be considered depending on carrier guidelines and underwriting.

What types of disruptions are covered?

The program can cover cancellation, postponement, interruption, reduced attendance, and more due to perils like weather, civil unrest, venue damage, and transportation issues.

Is coverage available on an admitted basis?

Some admitted markets are available, depending on the risk and location. BUA works with multiple carriers to find the best fit for each account.

What information is needed to get a quote?

Key underwriting details include event dates, location, expected revenue and expenses, attendee numbers, and contingency planning. BUA’s team can assist with the submission process.

Need help placing an account? Connect with a market specialist.

U.S. States Available

  • U.S. States Available:
  • US Territories:
    Guam, Puerto Rico, Virgin Islands
  • Provider Type:
    Managing General Agency
  • Admitted:
    Some Available Markets
  • Carriers:
  • Carrier Ratings:
    A or better
  • Commission:
    competitive
  • Min Premium:
    varies

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