CLIENT RELATIONSHIP-BUILDING
Dear (Customer Name),
You are VERY important to us and I wanted to let you know that we appreciate having you as a customer of our agency. I am writing you today to say, quite simply:
- If you have any complaints about our service, we'd like you to let us know about them.
- If you don't have any complaints about our service, we'd like you to let your friends, relatives and associates know ... about us, that is!
Here's how: I have enclosed two easy-to-complete forms. The first one (printed on the yellow paper) is a customer survey. Please be frank in expressing your opinions-we can only improve with your honest feedback.
The second one is a recommendation form. If there is anybody you think we might be able to help with a 'second opinion' on their current policy coverages and costs-either for their business insurance or for their personal insurance-we'd love to know about them!
I've enclosed a postage-paid, pre-addressed envelope for your convenience. Thanks again for being such a valued customer of the (Your Agency Name).
Sincerely,