Prime Insurance Company
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Prime Insurance Company
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Special Event Insurance

Many agents and brokers ask — “Why should my client carry special event insurance?”

At most special events across the country, injuries and accidents are common and lawsuits often follow. Whether it’s bodily injury to a guest, property damage to a rented venue, or allegations of general negligence, liability exposures can be significant. Without proper coverage, your client could be held personally responsible for costly claims that threaten their financial well-being.

Overview of the Special Event Insurance Program From Prime Insurance Company

Prime Insurance Company offers a focused Special Event Insurance program that bundles core protections into a single, flexible policy. Designed for events of all sizes — from private parties to multi-day public festivals — the program helps agents place accounts with clarity and speed. Coverage options are modular so you can tailor limits and endorsements to the specific exposures of the event.

Ideal Accounts and Appetite

This program works well for a broad range of organizers and venues, including:

  • Weddings and receptions
  • Sporting events and tournaments
  • Concerts and music festivals
  • Trade shows and expos
  • Religious or cultural celebrations
  • Private parties, banquets, and baby showers
  • Community fairs and showcases

Prime can consider both individual hosts and organizational sponsors. Accounts with common complicating exposures — such as alcohol service, third-party vendors, pyrotechnics, or large crowds — are within the appetite when properly presented with risk controls and vendor contracts.

Example: You may have a client planning a large outdoor concert in a municipal park. With multiple vendors, a liquor license, and several thousand attendees, Prime’s event liability package can be structured to cover spectator injury, rented-premises damage, and liquor liability under one policy.

Coverage Highlights and Advantages

Prime’s program offers broad, flexible protection designed to reduce gaps between organizers, venues, and vendors:

  • General Liability, including spectator liability
  • Property Damage to Rented Premises
  • Event Cancellation Insurance
  • Liquor Liability
  • Umbrella / Excess Liability
  • Professional Liability (when required)
  • Bodily Injury and Medical Expense Coverage
  • Personal and Advertising Injury

This all-in-one approach helps agents reduce coverage gaps, simplifies certificate requests, and consolidates claims handling when issues arise during an event.

Underwriting Notes and Minimum Premiums

Prime is known for flexible underwriting and for considering unusual or hard-to-place risks. Underwriting decisions take into account event size, location, alcohol exposure, vendor contracts, security plans, and prior loss history. While minimum premiums vary by event type and exposure, Prime works directly with agents to craft appropriate solutions; accounts with prior claims or short lead times will be reviewed on a case-by-case basis.

Territories and Availability

This program is available nationwide, including all 50 states and Washington, D.C. Prime writes in both urban and rural locations and can consider events in challenging venues or jurisdictions.

Why Work With Prime Insurance Company?

Prime offers agents a responsive, solution-oriented partner for event business. Key strengths include:

  • Direct carrier authority that speeds quoting and binding
  • Experienced underwriting for complex liability exposures
  • Flexible terms for last-minute or higher-risk events
  • Ability to combine core coverages to reduce administrative burden

To discuss placement options or submit an account, please contact Prime Insurance Company directly by phone or email.

Frequently Asked Questions

What types of accounts are a good fit for this program?

This program is ideal for clients organizing weddings, concerts, sporting events, banquets, festivals, religious celebrations, and other private or public gatherings.

Can Prime Insurance cover events that serve alcohol?

Yes. Liquor liability is available for events that serve or sell alcohol, subject to underwriting review and controls such as licensed bartenders and responsible service policies.

Is this coverage available in all states?

Yes. Prime Insurance Company offers this special event program in all 50 states and Washington, D.C.

What if my client has had previous claims or needs coverage on short notice?

Prime is known for flexible underwriting and will consider accounts with prior claims or short lead times. Provide complete details up front (loss runs, contracts, security plans) to speed review.

Does the policy cover event cancellation?

Yes. Event cancellation insurance can be added to the overall package to protect against specified covered causes of cancellation or postponement.

Need help placing an account? Connect with a market specialist.

U.S. States Available

  • U.S. States Available:
  • Provider Type:
    Carrier
  • Admitted:
    All Available States
  • Carriers:
  • Carrier Ratings:
    -
  • Commission:
    -
  • Min Premium:
    -

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LOCATION

One South Dearborn, Suite 800
Chicago, IL 60603
312-884-5813

APPLICATIONS

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Prime Insurance Company has other insurance programs like Artisan Contractors.