Raley, Watts & O'Neill
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Communications

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Public Relations: Plan And Prepare To Stay Ahead

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On my desk is a calendar from a wire service that distributes press releases and articles to media outlets...

Records Management For Disaster Planning

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Proper records management is one of the most crucial elements of disaster planning. The ability of an organization...

Referrals: The VIPS Method

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First, I'll give you the bases to cover and then I'll give you a sample conversation (script) to show you how you can touch on all the bases. Don't worry too much about the words I use. If you like a turn of phrase, then, by all means, use it while also making this approach genuine by using your own words.

Reframe Referral Objections

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When someone is reluctant to give you referrals, it's likely that they're concerned about their friends' or colleagues' reactions to their names coming up in conversation and to your calling them. They could be afraid that their friends or colleagues wouldn't appreciate having a salesperson unleashed on them.

Sales Center - Part 1

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The following section is a varied and important one to a profitable independent agency. In it, you will learn the basis of the Sales Center concept and how Sales Centers have brought increased profitability, retention, and total-account sales into many agencies.

Many agencies establish a Sales Center with their existing personnel, or hire an additional administrative or customer service person to take over additional duties. Others find that the increased efficiency of a Sales Center allows them to expand their marketing efforts, and they hire an in-house or outside telemarketing staff to keep leads coming in to producers.

Sample Presentation Package

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[NAME OF COMPANY HERE]

Presented by:

Producer's Name Here

Date

ABOUT YOUR PROPOSAL

We ask that you do not accept our brief description of the insurance coverages as a complete explanation of the policy terms. A narrative description can never replace a policy. The actual policy language will govern the scope and the limits of the coverage provided. You may wish to consult your attorney concerning this.