You already use social media to connect with family and friends. Now you can use it to get a job, too. Many hiring and human resources managers review social profiles to learn about candidates, so make a good impression by using social media in these eight practical ways.
For related resources, see Social Services Insurance and Social Security Disability, Web 2.0 and Social Media Impacts.
How to use social media to get hired
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Be Authentic
Most hiring managers can spot inconsistencies. Make sure your resume, LinkedIn profile and other social accounts present an honest, consistent image.
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Exhibit a Professional Image
Show you can be professional: use a high-quality headshot with work-appropriate clothing, proofread posts, and avoid racy, negative, or controversial content.
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Demonstrate Your Communication Skills
Many jobs rely on clear communication. Check grammar, spelling and punctuation, and avoid profanity, public arguments or long negative rants.
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Show Your Personality
Hiring managers want to know if you’ll fit the company culture. Include personal posts and photos that reflect who you are while keeping them professional.
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Showcase Your Interests
Well-rounded candidates stand out. Highlight volunteer work and hobbies, but omit controversial or extreme interests that could raise concerns.
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Include References or Recommendations
Ask supervisors, colleagues or clients to post recommendations or endorsements to give hiring managers insight into your skills and reliability.
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Post Awards and Accomplishments
Share certifications, awards, screenshots or badges to substantiate the skills listed on your resume.
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Show Off Your Creativity
Demonstrate that you try new approaches, learn new tools and solve problems creatively—qualities many employers value.
Your social media accounts can help you get your next job when they reinforce your professional skills and fit. If you want personalized guidance, ask an agent.
Frequently Asked Questions
How much of my profile should be public to attract employers?
Share enough to showcase your professional accomplishments and interests, but keep sensitive personal details private.
Should I remove old posts before applying for jobs?
Yes—review past posts and remove anything that could appear unprofessional or misleading to a hiring manager.
Is LinkedIn more important than other social platforms?
LinkedIn is essential for professional networking, but industry-specific platforms and a professional Twitter or portfolio can also help.
How can I ask for recommendations on social media?
Politely request recommendations from supervisors or clients who can speak to your skills, and offer to write a short draft to make it easier for them.