A MATTER OF LIFE (INSURANCE) AND DEATH
Let's face it: Your beneficiary(ies) can only collect on your Life policy after you die.
Few people are comfortable contemplating their own demise (It's been well said that "everybody wants to go to heaven, but nobody wants to die"). The decision to buy Life insurance raises powerful discomforting emotions that can easily skew your ability to select the policy that offers the best value for your premium dollar.
To help you make your choice based on reason rather than emotion, bear in mind why you're buying this coverage: to protect your beneficiaries from financial insecurity after your death removes a major source of income. Think of Life insurance as a financial planning resource you can provide that eliminates their worries about money at a time of intense emotional stress.
Our Life insurance professionals would be happy to provide the guidance you need to make a decision based on reason, rather than emotion. They know how to discuss this sensitive topic with respect and understanding.