Education Goes Hand-in-Hand with Retention

Overview

Employers are required to help employees understand changes to health benefits under federal health care reform and related plan updates. Clear communication reduces confusion, helps workers make informed choices, and can improve retention.

Education can be delivered through written notices, group meetings, one-on-one consultations, and easy-to-read summaries of plan changes.

When evaluating options, employers may also consider alternative purchasing structures such as Risk Retention and Purchasing Group Programs to address specific needs or scale.

Key takeaways

  • Proactive communication about benefit changes reduces turnover and confusion.
  • Use multiple formats—meetings, written notices, and individual counseling—to reach all workers.
  • Large employers evaluating funding options should include financial and administrative impact in the review.

How it works

Start by identifying which plan changes affect employee eligibility, premiums, cost-sharing, and provider networks. Summarize those points in plain language so employees can quickly understand the impact on them.

Schedule group sessions and offer individual time for questions. Provide written summaries and frequently asked questions that employees can keep for reference.

For organizations considering self-funding or different retention levels, review alternatives such as Self Insured Retention (SIR) Programs and assess administrative capacity and financial risk.

What it may cover (and what it may not)

Communications should clearly state what the plan covers, including preventive services, specialist referrals, and limits on services. Explain changes to premiums, deductibles, copays, and out-of-pocket maximums.

Also clarify what the employer is not changing, such as payroll deductions unrelated to benefits or non-health workplace policies, to avoid misunderstanding.

  • May cover: changes in eligible dependents, network providers, preauthorization requirements, and cost-sharing.
  • May not cover: unrelated workplace policies, individual tax advice, or long-term disability specifics unless included in benefits.

Common mistakes to avoid

  • Waiting until the last minute to notify employees about changes.
  • Using technical or legal language rather than plain, actionable descriptions.
  • Failing to offer multiple ways for employees to ask questions and get help.
  • Assuming all employees understand the same concepts—offer examples and scenarios.

Questions to ask an agent

When meeting with a benefits advisor, ask about the practical impact of plan changes on typical employee situations. Request clear examples of cost and access differences for common care needs.

Ask the advisor to outline administrative steps required for any transition and to provide communication templates you can use for notices and meetings.

Next steps

Create a short communication plan with dates for written notices, group meetings, and individual counseling sessions. Assign an internal contact who will handle employee questions and follow-up.

Collect frequently asked questions from early sessions and update materials as common issues arise.

If you would like personalized assistance or need quotes for plan options, you can ask an agent to review your situation and recommend next steps.

Frequently Asked Questions

Do employers have to explain every detail of a health plan change?

Employers should explain material changes that affect eligibility, costs, and provider access, and provide a way for employees to ask about details.

What is the best way to reach employees with different schedules and languages?

Use multiple channels—email, printed notices, live or recorded sessions—and provide translations or interpreters when needed.

How much notice should employees receive before a change takes effect?

Adequate notice depends on the change, but provide information as early as possible and follow any regulatory notice requirements that apply.

Can employees get one-on-one help to choose between plan options?

Yes, offering individual counseling sessions or access to an advisor helps employees make choices based on their personal circumstances.

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