Facebook is one of several social media sites your small business can use to connect with customers and market your company. Use these Facebook marketing tips to get more value from your page.
Create and Update your Business Page
Even if you have a personal Facebook profile, you need a Facebook business page for your company. A business page gives your company credibility and helps customers find you.
On the page, include important details about your company: an About description, contact information, your website and e-commerce links, hours of operation, and any upcoming events. Update this information whenever it changes.
Rely on Organic Marketing
Your company can buy ads to reach more people, but organic marketing is often better for building an engaged audience. Prioritize authentic content and relationships instead of relying solely on paid promotions; for more on targeted approaches and related insurance considerations see Smart Target Marketing and Related Insurance Considerations.
Focus on Relationships
Monitor your page and interact with visitors to build relationships. Respond to comments, answer messages and questions, and thank customers to encourage repeat business and referrals.
Share Content Regularly
It’s easy to post a few times and then neglect your page, but regular posting keeps your business visible and supports steady engagement.
Post a Variety of Content
- Photos and videos.
- Links to your company’s blog posts.
- How-to instructions.
- Offsite links to valuable content.
- Event invitations and information.
- Company staff bios.
Be Engaging
Everything you share should be interesting to your audience. Facebook rewards engaging content by showing it to more people, so focus on useful, entertaining, or thoughtful posts.
Use the 80/20 guideline: of every 10 posts, about eight should be informative or entertaining and only two should be sales-focused. Measure engagement by tracking likes, comments, and shares.
Ask Customers to Like your Facebook Page
Invite customers to connect with your company on Facebook by including your page link in emails, on your website, and in blog posts. Growing your audience organically usually produces higher-quality followers than buying likes.
Update your Insurance
As your marketing activity grows, review your insurance protection for advertising and related liabilities; for industry-specific coverage ideas see Marketing and Communications Consulting Insurance.
If you have questions about coverage or want help evaluating risks, consider talking to your agent.
Frequently Asked Questions
How often should I post on my business Facebook page?
Post consistently rather than frequently; many small businesses benefit from 3–5 posts per week, adjusted based on audience response.
Should I use paid ads or stick to organic posts?
Both can work together: organic content builds relationships, while targeted ads can expand reach for specific promotions or events.
What types of posts get the most engagement?
Visual content like photos and videos, useful how-to tips, and posts that invite comments or sharing typically perform best.