For insurance buyers, insurance agents and insurance wholesalers!For insurance buyers, insurance agents and insurance wholesalers!

ADVENTURES IN ADVERTISING

Although advertising is crucial to the success of many companies, most firms see it as an activity that's incidental to their business. However, all advertising creates risk exposures. The chances are that your Commercial General Liability (CGL) policy will provide limited protection against this liability.

For coverage to apply, your company must suffer a business injury as a result of specific actions that occur during the course of your advertising activities. Among the most common activities are:

  • Oral or written publication of material that slanders or libels another.
  • Oral or written publication that violates a person's right of privacy.
  • Misappropriation of advertising ideas or style of doing business.
  • Infringement of copyright, title, or slogan.

Coverage for these types of risks usually is comes under Coverage Part B of the CGL policy. If you face a potential advertising liability exposure that might fall outside of these areas, you might need specific Advertising Liability insurance. Give us a call.
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