An increasing number of employees in the "Sandwich Generation" are looking for benefits to help them manage the demands of caring for parents and children alike. A recent nationwide survey by the Pew Research Center found that nearly half of respondents in their 40s and 50s have a living parent and are either raising a young child or supporting a grown one.
"There's an emerging recognition of the impact of caregiver stress on working parents' ability to be productive at home and at work," says David Lissy, CEO of Bright Horizons, a provider of dependent back-up care services. "Particularly as families wait longer to have children, there's more at stake in their careers and they're pulled in many directions, dealing with the realities of their aging parents."
On average, access to Bright Horizons allowed employees to work six days during the past six months - productive time that otherwise would have been lost - and nearly 70% of these workers used the service for adult care.
Care.com, another provider of backup care services for employees, saw a three-fold increase last year in the number of clients that added senior care planning. IRobot, Inc. chose Care.com as an employee benefit because "we value our employees and want to support them in managing the demands on their personal lives," says benefits analyst Cathy Blanchard. Since adding the service, iRobot has seen a 15% month-to -month increase in using the program, which has boosted productivity by reducing costs from care-related absences and distractions.
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