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Total posts: 22
Most sales leaders run Sales Meetings for two reasons:
a) It's the right thing to do to keep a sales force motivated and going.
b) You're hoping it will drive sales.
The reality in too many cases is that producers come with their hand out, saying; entertain me, motivate me, give me something worthwhile that justifies my time coming to these meetings.
Only YOU know how much time you spend preparing for these meetings. Sometimes you review the book of the month, other times you run through the pipeline spreadsheets. Maybe you bring in an underwriter to share some ideas. In most cases, these meetings are low accountability, low truth and low results; I call them the Liars’ Club.
The purpose of a sales meeting is helping producers WIN new accounts. What would you say if I told you that in less than 3 minutes you can prepare for a sales meeting that will challenge producers to "think critically" about how they will beat an incumbent, how they will articulate and share the "value proposition"
that your agency has invested in and WIN a new piece of business?
I invite you to share with me what the Sales Meetings at your agency are currently like, and I would be happy to share a method with you that will guarantee your future Sales meetings are deeply informational about the producer, the competitor and your agencies’ capabilities, with New Business as the end result.