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General Agency Advertising
...rent. You must determine within your agency who and what you are and what your...

... Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Choosing The Right Advertising Agency 4/30/2013 12:00:00 AM by CompleteMarkets Editor , John Graham This content has not been rated yet. There may come a time when your agency's communications needs exceed the capabilities of in-house personnel. You want to concentrate on producing new business, developing products, and servicing clients. Who has the time and expertise to create newspaper or radio advertising-or perform the myriad ... relations functions necessary to keep your agency in the public eye? So you turn to the advertising/public-relations agency. A good move-but buyer beware! There's nothing more unproductive than investing thousands of dollars into an ad campaign that doesn't work-or worse, does more harm than good. You need a mutually beneficial partnership with an ad agency that's going to produce new business for your firm for years to come. I asked my good friend, John Graham, President, Graham Communications, How can a medium-sized insurance agency make the right decision in contracting and working with an advertising and public-relations firm? ' John responded with these five key questions to help you make the right choice. 1. Does the firm know marketing? This is the most important question of all. If you go to an advertising ...

Choosing The Right Advertising Agency
There may come a time wh...ord about getting started with a new agency: It's not necessary to accept every idea the ad agency suggests. However, treat the agency contacts as experts. They may not ...

Unleash the Power of Radio Advertising
It's amazing to think that the ...lly have to be motivated to look the agency up in the phone book. Radio li...

...f these programs. Some focus on advertising, which assumes that the services a...hecklists are free! Conclusion Every agency needs to generate new sales. Howev...

...clothing. They call themselves 'advertising agencies,' 'public relations pract...for the CEO's pet project! The right agency will respect both you and your mon...

... to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back An Ad Campaign that Worked 9/14/2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Richard Taylor | Grant-Hatch & Associates | Salt Lake City, UT To advertise or not to advertise - that is one of the questions insurance agents and brokers have asked themselves forever. You either believe in it or you don't. There is no in-between. We happen to be an agency that believes in advertising and have allocated a healthy portion of our annual discretionary budget to promote the advantages of doing business with Grant-Hatch to prospective buyers, as well as our present customers ... We especially want our current clientele to feel comfortable doing business with a professional and successful firm. We look at advertising mainly as name identification. When we put up billboards along the freeway system, or do a series of television ads, we don't expect people to come pouring in the door wanting to buy an insurance policy. What we want is to project a feeling of professionalism and name familiarity so that when the time comes when a perspective purchaser of insurance is ready to buy or is shopping, the name of Grant-Hatch will come to the forefront. In addition, we advertise so that when one of our producers calls on a prospective client, they already know that we are insurance agents and brokers, and not selling fax or copy machines. We always advertise in tandem. That is ...

... to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back An Ad Campaign that Worked 9/14/2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Richard Taylor | Grant-Hatch & Associates | Salt Lake City, UT To advertise or not to advertise - that is one of the questions insurance agents and brokers have asked themselves forever. You either believe in it or you don't. There is no in-between. We happen to be an agency that believes in advertising and have allocated a healthy portion of our annual discretionary budget to promote the advantages of doing business with Grant-Hatch to prospective buyers, as well as our present customers ... We especially want our current clientele to feel comfortable doing business with a professional and successful firm. We look at advertising mainly as name identification. When we put up billboards along the freeway system, or do a series of television ads, we don't expect people to come pouring in the door wanting to buy an insurance policy. What we want is to project a feeling of professionalism and name familiarity so that when the time comes when a perspective purchaser of insurance is ready to buy or is shopping, the name of Grant-Hatch will come to the forefront. In addition, we advertise so that when one of our producers calls on a prospective client, they already know that we are insurance agents and brokers, and not selling fax or copy machines. We always advertise in tandem. That is ...

... to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back An Ad Campaign that Worked 9/14/2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Richard Taylor | Grant-Hatch & Associates | Salt Lake City, UT To advertise or not to advertise - that is one of the questions insurance agents and brokers have asked themselves forever. You either believe in it or you don't. There is no in-between. We happen to be an agency that believes in advertising and have allocated a healthy portion of our annual discretionary budget to promote the advantages of doing business with Grant-Hatch to prospective buyers, as well as our present customers ... We especially want our current clientele to feel comfortable doing business with a professional and successful firm. We look at advertising mainly as name identification. When we put up billboards along the freeway system, or do a series of television ads, we don't expect people to come pouring in the door wanting to buy an insurance policy. What we want is to project a feeling of professionalism and name familiarity so that when the time comes when a perspective purchaser of insurance is ready to buy or is shopping, the name of Grant-Hatch will come to the forefront. In addition, we advertise so that when one of our producers calls on a prospective client, they already know that we are insurance agents and brokers, and not selling fax or copy machines. We always advertise in tandem. That is ...

...o be an agency that believes in advertising and have allocated a healthy porti...e to generate business income to the agency now.